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Responsibilities
- Work within a Customer Lifecycle Management (CLM) squad to understand business and technical requirements for NBA activities, designing, developing, and executing them through Pega CDH.
- Utilize the Pega CDH platform for hands-on creation of actions, treatments, and group-level engagement policies, configuring arbitration rules and taxonomy, and implementing content and rules into NBA strategies.
- Collaborate with NBA Analysts and business stakeholders to define NBA designs and technical requirements for Pega CDH.
- Design and conduct A/B and multivariate testing in Pega based on requirements, optimizing decision strategies with squad members based on results and performance.
- Partner with Data Science & Insights Analysts to analyze available data, supporting the ongoing performance, maintenance, and optimization of actions.
- Support testing, QA, and business simulations to continuously enhance the performance of NBA activities.
- Serve as an expert within the CLM and Martech & Decisioning team on Pega CDH, promoting understanding of its capabilities and best practices.
- Foster a collaborative, high-performing culture that encourages innovation and continuous improvement.
Requirements
- Extensive hands-on experience with Pega CDH (version 8.23, or minimum 8.7x onwards) and Pega 1:1 Operations Manager preferred.
- Strong analytical and problem-solving skills with the ability to understand business and technical requirements.
- Experience and knowledge of testing methodologies to support continuous improvement of Next Best Action/Next best experience strategies.
- Strong SQL skills and good understanding of relational database structure, ideally using Teradata is a plus.
- Deep knowledge and experience adhering to key legislation for direct marketing activities including Privacy Act, Spam Act & DNCR Act etc.
Skills
- Pega CDH
- Pega 1:1 Operations Manager
- SQL
- Teradata
- Customer Lifecycle Management (CLM)
- Martech & Decisioning
- Next Best Action (NBA)
- A/B testing
- Multivariate testing
Location
- Australia
Work Type
- Contract
- Full-time
Experience Level
- Extensive hands-on experience
Education Level
- Degree in Business, Marketing, IT, Maths, Information Systems or Finance