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About the Role
The SOREL Integrated Marketing Designer is an important member of the SOREL Global Brand Marketing Creative team, responsible for designing and producing comprehensive design executions to foster brand awareness, increase engagement, support sales growth, and enhance consumer lifetime value on sorel.com. This role translates creative concepts into visual designs, working cross-functionally to bring ideas from concept to execution and maintaining/enhancing the creative marketing strategy with a focus on digital channel reach.
Responsibilities
- Work within seasonal brand guidelines to create layouts and design executions that reinforce SOREL’s brand voice.
- Produce design and production for e-com pages, product graphics, banners, static and rich media banner ads, email campaigns, retail graphics, and presentation decks.
- Work across multiple mediums including graphic design, web design, video, and animation.
- Navigate processes and quick turn deadlines across multiple platforms.
- Create paid media assets, including light touch video edits and static executions.
- Communicate and present design concepts for approval to internal and external departments.
- Design window displays, posters, and in-store signs.
- Translate product positioning, existing research, and online Marketing strategies into effective designs.
- Design beautiful, mobile-friendly email marketing campaigns.
- Broaden and enhance knowledge by keeping up to date with digital innovations and competitors.
Requirements
- A minimum of 2-4 years of progressive design marketing experience either in-house or agency.
- Multidisciplinary visual design skill set with the ability to manage multiple projects.
- Strong production design skillset with the ability to complete tasks efficiently and accurately.
- Strong portfolio of design work, showing solution to business problems through effective design.
- Excellent Macintosh computer skills including expert level knowledge in Figma, Illustrator, InDesign, Photoshop, After Effects, Premier, and PowerPoint.
- Understanding of web design issues, including browser usability and cross-platform compatibility.
- Strong work ethic and personal accountability.
- Experience working cross-functionally with a digital marketing team.
- Intimate involvement in the execution of a digital brand campaign.
- Strong design and problem-solving skills, with an eye for detail.
- Solid foundation in typography, layout, and design.
- Strong knowledge in color, scale, contrast, balance, and hierarchy.
- Experience with transitions, animation, motion design, and dynamic interaction.
- Excellent visual, written, and verbal communication skills, along with presentation and negotiation skills.
- A penchant for details and organization, including the ability to prioritize tasks, communicate progress, and meet deadlines.
- The ability to effectively take direction and work both collaboratively and autonomously.
- Interact with co-workers in a professional manner that supports the department and promotes a positive work environment.
- Communicate clearly with staff, management, vendors, customers, and clients, adapting to various personalities and circumstances.
Skills
- Figma
- Illustrator
- InDesign
- Photoshop
- After Effects
- Premier
- PowerPoint
- Graphic design
- Web design
- Video editing
- Animation
- AI
- Typography
- Layout design
- Color theory
- Scale
- Contrast
- Balance
- Hierarchy
- Transitions
- Motion design
- Dynamic interaction
- Responsive design
- E-commerce
- AEM
Location
- Near Portland, Oregon
Work Type
- Hybrid
- Onsite (four days per week)
Experience Level
- 2-4 years
Education Level
- Bachelor's Degree in Digital Arts, Graphic Design or related field
Benefits
- Medical
- Dental
- Vision
- Life Insurance
- Disability
- Flexible spending accounts
- Health savings account
- Voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services)
- EAP (free and confidential 24/7/365 counseling services)
- Wellness benefits
- Employee discounts
- Generous time off program
- 401k plan with company match
About the Company
- At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community.
Equal Opportunity
- Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.