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About the Role
The global brand management function shapes the global perception, connection, and experience of the Netflix brand, ensuring it resonates with diverse audiences worldwide and aligns with the company's strategic objectives. The Manager, Brand Management owns manager-level responsibilities within established workstreams, partnering closely with Sr. brand managers and cross-functional partners. This role drives specific brand moments and projects from execution through completion and serves as the go-to point of contact for select global markets, business units, and/or cross-functional partners activating and integrating the brand.
Responsibilities
- Serve as a key point of contact for cross-functional teams and business units surfacing potential brand opportunities, gathering context and framing them clearly for Sr. Managers and the Director to prioritize against.
- Serve as the primary point of contact for a defined set of focus markets seeking consultation from the broader BCS team on local brand marketing plans and work.
- Ownership of small to mid-level projects across various workstreams while also supporting Sr. Manager and the Director on large scale initiatives.
- Support the core BCS functions by ensuring cross-functional and business unit context, objectives and considerations are clear and that cross-functional feedback is adopted where critical while still defending ambitious ideas.
- Embed within key cross-functional teams to identify brand integration and activation opportunities to bring to the team for consideration.
- Support the team's UCAN lead on major UCAN brand initiatives, helping to strengthen UCAN adoption of our global brand strategy and foundations.
- Create and manage shared forums and tools that strengthen cross-functional and regional connection to the center and thinking and enable the global brand team to scale our efforts.
- Track status, surface blockers, and connect the right people at the right time to keep brand initiatives moving.
- Cascade decisions and updates across teams and regions, and flag risks to project health early.
- Bring a ground-level point of view back to the team, and use it to sharpen how we prioritize and scale our global brand-building efforts.
Requirements
- 7-10+ years of experience in brand marketing, agency account management, entertainment marketing or a related field.
- Strong project management and organizational skills, with the ability to manage multiple concurrent workstreams.
- Excellent relationship-building instincts, with the ability to earn trust and credibility across teams without direct authority.
- Strong written and verbal communication skills, with the ability to synthesize information clearly for senior stakeholders.
- Ability to operate effectively within a defined scope while building toward greater ownership and independence.
- Experience supporting creative teams or working in matrixed organizations with multiple stakeholders.
- Detail-oriented with strong organizational and problem-solving skills.
- Comfortable toggling between high-level strategy and executional detail.
Skills
- Brand management
- Marketing
- Consumer behavior
- Project management
- Organizational skills
- Relationship-building
- Communication skills
- Problem-solving
Location
- Global
Work Type
- Full-time
Experience Level
- Manager level
Salary/Compensations
- $185,000.00 - $308,000.00
Benefits
- Health Plans
- Mental Health support
- 401(k) Retirement Plan with employer match
- Stock Option Program
- Disability Programs
- Health Savings and Flexible Spending Accounts
- Family-forming benefits
- Life and Serious Injury Benefits
- Paid leave of absence programs
- Flexible time off
About the Company
- At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.
- Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
- Netflix is a unique culture and environment. Learn more here.
Equal Opportunity
- Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
- We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.