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About the Role
As Growth Marketing Lead, you will shape Airbnb's growth narrative in Japan, championing Growth Marketing channels, translating strategic vision into actionable plans, and identifying high-impact opportunities. You will manage complex cross-functional projects and collaborate with global and regional teams to ensure the success of marketing programs and discover new growth areas.
Responsibilities
- Identify and incorporate local nuances into Growth Marketing initiatives, tailoring strategies to resonate with local cultures, preferences, and market conditions.
- Build strong relationships with regional and global teams, setting and managing expectations to deliver measurable business impact.
- Establish and optimize operating rhythm and ways of working.
- Partner with Regional Marketing, Engineering, Product, Data Science, and Creative teams to align priorities, shape product roadmaps, and lead the planning and execution of Growth Marketing initiatives.
- Ensure flawless delivery, clear accountability, and effective communication across all levels.
- Operate at both strategic and tactical levels, setting vision, defining KPIs, and supporting execution and optimization of growth campaigns.
- Build strong relationships with Japan Business and Marketing Teams to ensure alignment across initiatives.
- Represent Growth Marketing in regional leadership reviews, providing actionable insights, clear reporting, and thoughtful recommendations.
Requirements
- 10+ years of relevant work experience in Growth Marketing (Search, CRM, Display, and Affiliate).
- Proven track record of scaling business for B2C brands, ideally in fast-paced, global environments.
- Deep understanding of the Japan market, consumer trends, and digital behaviors.
- Experience tailoring strategies for Japan and working with local agencies and platforms.
- Expert at leveraging data to prioritize opportunities, drive decision-making, and measure business impact.
- Proven ability to influence and drive product conversations with engineering, design, creative, and data science partners.
- Experience working with global channel owners.
- Highly organized self-starter who thrives in dynamic environments.
- Able to independently manage complex projects from strategy to execution.
- Exceptional communicator who builds trust and alignment with senior leadership, peers, and global teams.
- Relentless focus on outcomes, with a track record of delivering against ambitious goals through innovation, iteration, and hands-on execution.
- Familiarity with marketing automation, analytics tools, and digital platforms.
- Able to translate business needs into technical requirements.
Skills
- Growth Marketing
- Search
- CRM
- Display
- Affiliate
- Data Analysis
- Strategic Planning
- Project Management
- Stakeholder Management
- Communication
- Marketing Automation
- Analytics Tools
- Digital Platforms
Location
- San Francisco
Work Type
- Full-time
Experience Level
- 10+ years
About the Company
- Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe.
- Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
- At Airbnb, the Growth Marketing team sits at the dynamic crossroads of marketing, engineering, and data science.
- We’re responsible for driving Airbnb’s business performance by deploying innovative, data-driven marketing strategies.
Equal Opportunity
- Airbnb is committed to working with the broadest talent pool possible.
- We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions.
- All qualified individuals are encouraged to apply.
- We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities.
- If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.