Social Media & Digital Content Intern/Co-op / Stage ou programme coopératif en médias sociaux et contenu numérique
Procter & Gamble · CA
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About the Role
This is a 4-month paid Social Media & Digital Content Intern position at P&G's Toronto headquarters, running from January 11, 2027 – April 30, 2027 OR May 3, 2027 – August 20, 2027. The role offers hands-on learning, real-world impact, and the opportunity to contribute to a consumer-first culture within a company recognized as one of Canada’s Top Employers for Young People.
Responsibilities
- Transform existing videos, raw footage, and image assets into high-performing content tailored for channels such as TikTok, Instagram Reels, YouTube Shorts, Facebook, and Retail Media.
- Monitor social media, creator content, culture, and editing trends to bring fresh ideas and new techniques into daily work.
- Translate insights into actionable recommendations for content, creators, and campaigns.
- Share learnings and best practices across local and regional teams.
- Act as a hands-on, in-house creator, producing short-form video and content across various platforms.
- Test new formats and translate learnings into scalable practices.
- Partner with retail media, eCommerce, and brand teams to connect creator/influencer content to commerce outcomes.
- Rapidly test new approaches and refine content based on performance insights, stakeholder feedback, and emerging platform trends.
Requirements
- Currently pursuing a Bachelor’s or Master’s degree in Communications, Digital Media, Marketing, Business, or a related field.
- Planned graduation in mid-late 2027 or 2028.
- No more than 3 years of prior full-time experience (excluding intern/coop work terms).
- Excellent written and verbal communication skills.
- Strong teamwork, analytical, and problem-solving skills with a solutions-oriented mindset.
- A passion to lead complex work, embrace new experiences, and operate with an entrepreneurial spirit.
- Digital native with a deep understanding of social media platforms across owned, earned, and paid media.
- Strong collaborator, able to navigate highly dynamic and complex internal and external environments.
- Analytical and data-based in problem-solving, with an interest in what drives consumer behavior.
Skills
- Social Media
- Digital Content Creation
- Content Strategy
- Influencer Marketing
- Community Management
- Video Editing
- Trend Analysis
- Data Analysis
- Communication
- Teamwork
- Problem-Solving
- Entrepreneurial Spirit
Location
- Toronto
Work Type
- Full-time
- Internship
Experience Level
- Internship
Education Level
- Bachelor's Degree
- Master's Degree
Salary/Compensations
- $62,040.00 / year
Benefits
- Paid internship
- Competitive pay
- Hands-on experience
- Personalized mentorship
- Best-in-class training
- Opportunity to build a global network
- Potential for return offers and future career opportunities
- Domestic relocation benefits may be available
About the Company
- P&G serves consumers around the world with a strong portfolio of trusted, quality, leadership brands.
- Leadership is a core value and an integral factor in P&G's success.
- P&G is committed to finding and developing world-class leaders.
- Diverse experiences help build strong leaders at P&G.
- Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges.
- Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise.
Equal Opportunity
- P&G is committed to employment equity and values diversity.
- Encourages applications from Indigenous Peoples, persons with disabilities, veterans, and persons of all ages, races, ethnicities, religions, abilities, sexual orientations, and gender identities and expressions.
- P&G is committed to accommodating any applicant with a disability, as required by law, during the recruitment, assessment, and selection process.
- Does not use Artificial Intelligence to screen, assess or select applicants.