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About the Role
The Senior Media Strategist will oversee media planning and investment across paid social, search, and retail media, managing integrated campaigns on platforms like Meta, TikTok, YouTube, and Google. This role involves owning retail media execution on Amazon Ads and Walmart Connect for CPG accounts, connecting upper-funnel strategies to sales outcomes, and partnering with client sales and shopper teams on retailer programs.
Responsibilities
- Oversee paid social, search, and retail media campaigns, including budgeting, pacing, and performance monitoring.
- Manage daily operations across platforms, including optimization, audience targeting, bidding, and placements.
- Build and run retail media programs on Amazon Ads (Sponsored Products, Sponsored Brands, DSP) and Walmart Connect (Sponsored Search, onsite display, offsite extensions).
- Align retail media flighting with client promotional calendars, retailer resets, seasonal windows, and distribution changes.
- Maintain reporting dashboards to support planning and optimization.
- Partner with creative and content teams to ensure media strategy and assets are connected, including retailer-specific creative and product detail page requirements.
- Translate retailer and category data into media recommendations that drive unit sales.
- Manage keyword strategy, share of voice, and competitive conquesting at the item level.
- Monitor product-level performance including ROAS, new to brand, share of shelf, conversion rate, and out-of-stock impact, adjusting investment accordingly.
- Support joint business planning and trade conversations with media-backed rationale.
- Track retailer platform changes and proactively implement new strategies.
- Monitor and analyze campaign performance across digital, retail media, and offline channels to identify optimization opportunities.
- Build and present performance reports with clear insights and recommendations.
- Utilize A/B testing, incrementality, and attribution modeling to refine strategy and improve KPIs.
- Connect retail media outcomes to full-funnel performance to demonstrate brand spend impact on sales.
- Deliver client-facing strategic recommendations based on performance data and category trends.
- Build strong relationships with clients across marketing, sales, and shopper teams.
- Serve as a trusted day-to-day contact, anticipating client needs and proactively bringing ideas.
Requirements
- Minimum 5 years managing campaigns across Meta, TikTok, and Google Search.
- Hands-on experience with Amazon Ads and Walmart Connect, with a track record of scaling CPG brands profitably.
- Working knowledge of Google Search, Performance Max, and Shopping, plus Meta best practices for growth.
- Understanding of CPG fundamentals including retailer P&Ls, trade spend, distribution, velocity, and syndicated data sources like Nielsen, Circana, or retailer portals.
- Comfortable analyzing data and translating it into strategic decisions.
- Clear and confident communicator capable of explaining complex ideas to clients and internal teams.
- Highly organized and detail-oriented, able to manage multiple campaigns and retailers simultaneously.
- Self-motivated, proactive, and inclined to implement more efficient workstreams.
- Comfortable owning work independently while knowing when to involve others.
- Experience with Instacart, Kroger Precision Marketing, Target Roundel, or Criteo is a plus.
- Familiarity with Amazon Marketing Cloud is a plus.
- Agency-side experience on CPG or food and beverage brands is a plus.
Skills
- Paid social
- Search media
- Retail media
- Meta
- TikTok
- YouTube
- Google Ads
- Amazon Ads
- Walmart Connect
- Google Search
- Performance Max
- Google Shopping
- Data analysis
- Strategic planning
- Client relationship management
- Communication
- Organization
- Attention to detail
- Proactiveness
- Instacart
- Kroger Precision Marketing
- Target Roundel
- Criteo
- Amazon Marketing Cloud
Location
- Austin, Texas
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
Benefits
- Competitive insurance coverage (medical, dental, vision)
- 401k Retirement with 3% employer matching
- Open PTO Policy
- 2 weeks Work From Anywhere (WFA)
- 13 weeks paid Maternity and Paternity leave
- Pet-Friendly Office
- Yearly Creative Stipend
- Snacks, Meals and Drinks
- No Time Tracking
About the Company
- KEN Media LLC (A Bakery Agency Co.) was established in 2022 as an independently owned media agency committed to exceptional results through innovative marketing strategies.
- We plan and buy across every channel, online and off, and we work shoulder to shoulder with Bakery to build brand cults.
- Our CPG roster keeps growing, and we need someone who knows how to turn media into velocity on shelf.
Equal Opportunity
- KEN is an equal opportunity employer and values diversity in the workplace.