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About the Role

The Head of Digital Marketing & Marketing Analytics is a senior, strategic leader responsible for driving next generation digital marketing capabilities that directly support organizational growth and fundraising outcomes. This role owns the strategy, execution, and measurement of digital marketing across platforms, ensuring that marketing investments translate into meaningful, measurable results.

Responsibilities

Lead the end-to-end digital marketing strategy across platforms, channels, and audiences, including complex B2B environments.
Align digital marketing priorities with organizational goals, growth initiatives, and fundraising objectives.
Provide hands-on leadership and strategic direction to the digital marketing team, fostering a collaborative, curious, and high-performance culture.
Bring a forward-looking, external perspective that positions marketing as a strategic growth engine for the organization.
Assess the current marketing technology stack and ecosystem, identifying strengths, gaps, and opportunities to improve effectiveness and scalability.
Develop and articulate a future-state vision and roadmap for marketing technology, including platform selection, integration, and investment recommendations.
Partner closely with IT to ensure marketing platforms, data architecture, security, and systems support the organization’s evolving needs.
Champion the responsible adoption of AI-driven marketing tools and techniques that improve efficiency, personalization, and measurable results.
Own marketing analytics, reporting, and performance management frameworks that connect activity to business and fundraising outcomes.
Establish clear KPIs, dashboards, and insights that demonstrate Marketing’s contribution to lead generation, pipeline performance, and ROI.
Use data, attribution modeling, experimentation, and test-and-learn practices to continuously refine strategy, execution, and resource allocation.
Build and oversee the end-to-end digital user experience to support engagement, conversion, and lead generation.
Partner closely with Sales to drive high-quality lead generation and support end-to-end lead management efforts.
Ensure strong alignment between Marketing and Sales on strategy, data, reporting, performance metrics, and shared accountability for results.
Implement and optimize SEO, SEM, and other digital acquisition practices that strengthen funnel performance.
Influence senior leaders through clear insights, compelling storytelling, and evidence-based recommendations.
Build strong business cases for marketing and technology investments, clearly articulating expected ROI, organizational impact, and resource requirements.
Balance innovation and fiscal discipline, ensuring resources are aligned to the highest-value opportunities.
Build strong cross-functional relationships that enable speed, consistency, innovation, and confident decision-making.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or a related field required; advanced degree (MBA or similar) preferred.
15+ years of progressive experience in digital marketing/marketing technology across multiple platforms and channels, including significant experience in B2B environments.
Demonstrated leadership experience, including people management and the ability to mentor and develop talent.
Deep understanding of modern marketing technology stacks, including hands-on experience evaluating, implementing, and optimizing platforms.
Strong expertise in marketing analytics, performance measurement, and ROI modeling; proven ability to connect marketing activity to tangible business and fundraising outcomes.
Practical, forward-thinking passion and experience applying AI and advanced technologies in marketing.
Proven success partnering closely with Sales and IT to deliver integrated, results-driven solutions.
Exceptional communication and influence skills, with a track record of engaging and advising senior-level stakeholders.
Entrepreneurial mindset with comfort operating in evolving, fast-paced environments.
Passion for marketing that makes a meaningful contribution to organizational impact and mission.

Skills

Digital Marketing
Marketing Analytics
Marketing Technology
B2B Marketing
AI in Marketing
SEO
SEM
Lead Generation
Sales Partnership
Data Analysis
Performance Measurement
ROI Modeling
Communication Skills
Influence Skills

Location

New York, NY

Work Type

Full-time

Experience Level

Senior
15+ years

Education Level

Bachelor's degree in Marketing, Business, Analytics, or a related field
MBA or similar preferred

Salary/Compensations

$180,000 - $260,000

Benefits

Competitive compensation plan
Variety of Medical, dental, and vision benefits plans
Health Savings Account with a generous employer contribution
Company paid life & disability insurance
401(k) savings plan, with company match
Comprehensive paid time off, including vacation days, 10 designated holidays, sick time, and bereavement leave
Up to 16 hours of volunteer time off
Up to 16 weeks of Paid Parental Leave
Ongoing professional development programs
Wellness program, including monthly and quarterly prizes

About the Company

CIM is a community-focused real estate and infrastructure owner, operator, lender, and developer.
Our team of experts works together to identify and create value in real assets, benefiting the communities in which we invest.
Founded in 1994, CIM has grown from projects in Southern California neighborhoods to a diverse team of 900+ employees with projects across the Americas.
Our projects have delivered jobs, created comfortable living and working spaces, and provided necessary and sustainable infrastructure.
We are committed to enhancing communities and aim to make an even greater impact in the future.

Equal Opportunity

At CIM Group, we believe that the unique perspectives and backgrounds of our employees enhance everything we do.
We are committed to fostering an inclusive environment where diversity is not only respected but celebrated.
We strive to ensure that our workplace is free from discrimination and harassment, allowing everyone to contribute meaningfully and feel a sense of belonging.
As an equal opportunity employer, we strictly prohibit any form of unlawful discrimination and adhere to the laws enforced by the EEOC.
Our goal is to provide a safe and supportive environment where all employees can grow and make impactful contributions together.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws.
Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.