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About the Role
Feathery is seeking a Product Marketing Manager to own strategic positioning, competitive differentiation, product launches, and the voice of the customer. This role will shape how Feathery tells its story internally and externally, translating complex product capabilities into clear narratives that resonate with enterprise buyers. You will collaborate closely with Product, Sales, Customer Success, and Leadership to refine market strategy, influence product direction, and build messaging and enablement to win enterprise deals.
Responsibilities
- Define and evolve Feathery’s core messaging, positioning, and value propositions across insurance and wealth management.
- Lead go-to-market strategy for new products and feature launches, from narrative and positioning through enablement and launch execution.
- Translate complex product capabilities into clear, compelling messaging for enterprise buyers.
- Partner with Product and Marketing to bring new capabilities and use cases to market.
- Develop customer-centric collateral including decks, one-pagers, case studies, product pages, and other GTM assets.
- Partner with Sales and Customer Success to build enablement that helps win competitive deals, shorten deal cycles, and expand accounts.
- Analyze competitors, market trends, and buyer insights to strengthen Feathery’s differentiation.
- Ensure internal teams are aligned on the latest product updates, positioning, and GTM priorities.
- Champion customer research and voice-of-customer initiatives to refine messaging and identify new opportunities.
- Develop customer stories and case studies that demonstrate Feathery’s impact.
- Partner with Product to inform roadmap priorities based on customer insights, usage patterns, and feedback from the field.
- Identify emerging customer needs, use cases, and market opportunities across insurance and wealth management.
Requirements
- 5+ years of B2B SaaS Product Marketing experience, including ownership of product launches and go-to-market programs.
- Proven track record of positioning technical or workflow automation products for enterprise customers.
- Exceptional storytelling and communication skills — able to distill complex technology into compelling narratives.
- Experience building sales enablement and competitive intelligence programs.
- Strong cross-functional collaboration skills across Product, Sales, Customer Success, and Marketing.
- Deep curiosity about customers and how they evaluate and buy technology.
- Ability to operate both strategically and tactically in a fast-paced environment.
Skills
- Product Marketing
- Go-to-Market Strategy
- Messaging and Positioning
- Product Launches
- Sales Enablement
- Competitive Intelligence
- Customer Research
- Storytelling
- Communication
- Cross-functional Collaboration
- Strategic Thinking
- Tactical Execution
- Financial Services
- Insurance
- Wealth Management
- APIs
- Workflow Automation
- Data Platforms
- AI-powered Products
Location
- Downtown Toronto
Work Type
- Onsite
Experience Level
- 5+ years of B2B SaaS Product Marketing experience
Benefits
- Competitive compensation and equity
- Health, dental, and vision coverage
- Unlimited PTO
- Office snacks and monthly catered lunch
- Company offsite to connect and recharge
About the Company
- Feathery automates data intake workflows for insurance and wealth management companies.
- Industry leaders rely on Feathery to power mission-critical workflows like underwriting, client onboarding, and automated account openings.
- With rapid revenue growth and expanding enterprise demand, we’re scaling our go-to-market engine to drive pipeline and accelerate growth across financial services.
Equal Opportunity
- Feathery is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or any other legally protected characteristic.
- We’re committed to building an inclusive team and provide reasonable accommodations upon request.