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About the Role

The Marketing & Media Strategy Manager is responsible for the placement, implementation, and evaluation of advertising and media buying plans for the Nashville Predators and Bridgestone Arena. The primary goal is to lead planning, execution, and advertising placement to create efficient and effective campaigns that drive revenue, extend the brand, and minimize expenses.

Responsibilities

• Oversee creation and execution of all organization marketing plans.
• Oversee growth and development of marketing strategy coordinators.
• Develop the annual advertising and media buying plan for the Nashville Predators hockey season.
• Develop and execute the annual email marketing strategy to drive ticket sales, fan engagement, merchandise revenue, and partner activations.
• Manage the organization's SMS marketing strategy, including audience targeting, campaign execution, automation, and compliance.
• Develop, execute, and optimize paid social advertising campaigns across multiple platforms.
• Develop and manage digital advertising campaigns across search, display, video, and programmatic channels.
• Oversee the trafficking and distribution of television, print, radio, billboard, and other advertising assets.
• Utilize research, analytics, and consumer insights to develop advertising and media buying strategies.
• Implement new marketing technologies to enhance consumer communications and improve audience data collection and utilization.
• Manage media schedules, invoices, settlement information, and payment processing.
• Coordinate promotional deliverables, including tickets, meet-and-greets, and other assets.
• Develop, maintain, and strengthen relationships with media partners and vendors.
• Assist in the negotiation, implementation, and evaluation of media and promotional partnerships.
• Participate in strategic planning initiatives to support sales objectives and maximize revenue opportunities.
• Participate in brainstorming sessions, providing creative ideas, leadership, and strategic guidance.
• Serve as the primary editor for all Nashville Predators advertising creative to ensure brand consistency and messaging accuracy.
• Perform other duties and responsibilities as assigned.

Requirements

• Bachelor’s Degree in Marketing, Communications, or Business Management required.
• 2-3 years Marketing and Advertising or related experience.
• Media Buying experience preferred.
• Prior sports, live events and/or venue experience preferred.
• Proficient in Microsoft Office & Microsoft Outlook.
• Experience in various media buying related software.
• Basic knowledge of Google, Meta, and media buying related social channels.
• Ability to work both independently and in team-oriented environments.
• Detail oriented with excellent organizational skills.
• Ability to make sound business decisions.
• Creative and proactive problem solver.
• Excellent written and verbal skills.
• Excellent interpersonal skills.
• Strong work ethic.
• Ability to work evenings, nights, weekends, and holidays as required.
• Possess a valid driver’s license, suitable driving history, and be insurable by our insurance carrier.
• Subject to a background check, including criminal history, driving history, and character references.

Skills

• Microsoft Office
• Microsoft Outlook
• Media buying related software
• Google
• Meta
• Social channels
• Written communication
• Verbal communication
• Interpersonal skills

Location

• Nashville

Work Type

• Full-time

Experience Level

• 2-3 years

Education Level

• Bachelor's Degree

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Competitive pay
• Referral bonuses
• 401K eligibility
• Priority access to event presales
• Tickets to events (when available)
• Nashville Locker Room (pro shop) discount
• Premium pay for overnight shifts
• 19+ days of paid time off each year
• Ford Ice Center programming discount
• On demand pay
• Bonus potential

About the Company

• Nashville Predators is an equal opportunity employer.
• The organization celebrates diversity and is committed to an inclusive environment for all employees.

Equal Opportunity

• The organization does not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, veteran status, or disability status, genetic information, or any other applicable federal or state protected classification.