Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Associate, CRM & Lifecycle (NYO) role.

Rezi rewrites your resume against Foot Locker's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Associate, CRM & Lifecycle (NYO) posting at Foot Locker — free, in seconds.

About the Role

The Associate of CRM & Lifecycle is responsible for supporting the execution and optimization of customer marketing initiatives to increase engagement, retention, frequency, and lifetime value. This role involves partnering with internal teams to deliver meaningful customer experiences across owned channels and support business growth.

Responsibilities

Support the execution of journey activations & lifecycle initiatives across email, SMS, push notifications, loyalty, and other owned marketing channels.
Assist with trigger campaign planning & optimizations, audience segmentation, testing strategies, deployment activities, and cohort analysis.
Support lifecycle marketing programs that drive customer acquisition, onboarding, retention, reactivation, loyalty engagement and churn prevention.
Help ensure customer communications are relevant, timely, and aligned to business objectives and brand guidelines.
Analyze customer behavior, campaign performance, and engagement trends to identify growth opportunities.
Support reporting and measurement of CRM & Lifecycle team KPIs across email, sms, app push and lifecycle cohorts.
Partner with analytics teams to develop insights that improve customer experience and omni-channel journey effectiveness.
Translate customer data into actionable recommendations.
Collaborate with loyalty, brand marketing, digital, analytics, merchandising, and technology teams.
Support communication of campaign results, customer insights, and recommendations to stakeholders.
Partner with creative teams to ensure customer-facing communications align with best practices.
Support campaign calendars, project timelines, testing documentation, and process management activities.
Assist with audience building, segmentation validation, and journey creation while ensuring adherence to channel guidelines, compliance standards, and optimization best practices.
Maintain documentation and reporting assets to support ongoing business operations.
Stay informed on CRM, loyalty, personalization, and customer engagement trends.
Support test-and-learning initiatives to improve customer engagement and retention outcomes.
Participate in training and knowledge-sharing opportunities to build expertise in customer & channel marketing.

Requirements

Bachelor’s degree preferred or equivalent professional experience.
2+ years of experience in retention marketing, CRM, loyalty, customer engagement, or related fields.
Interest in customer behavior, CRM strategies, and lifecycle marketing.
Strong analytical and problem-solving skills.
Experience in working with multiple stakeholders and cross-functional teams.
Proficiency in Microsoft Excel and presentation tools.
Familiarity with customer analytics, CRM platforms, or marketing automation tools preferred.
Strong communication, organization, and project management skills.
Cameras must be on for all virtual interviews.
AI tools are strictly prohibited during interviews or assessments.

Skills

Customer engagement
Loyalty marketing
Lifecycle marketing
Data-driven decision making
Email marketing
SMS marketing
Push notifications
Audience segmentation
Testing strategies
Customer analytics
Microsoft Excel
Presentation tools
CRM platforms
Marketing automation tools
Communication skills
Organization skills
Project management skills

Location

Remote

Work Type

Full-time

Experience Level

Associate
2+ years

Education Level

Bachelor's degree preferred

Salary/Compensations

$67,000.00-$70,000.00 / year

Benefits

Employee Discount
Paid Time Off
Medical | Dental | Vision Coverage
401(k) | Roth 401(k)
Stock Purchase Plan
Life Insurance
Flexible Spending Account
Opportunities for Advancement
Tuition Reimbursement for Qualified Courses
Strong Company Culture
Employee Resource Groups

About the Company

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.
As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand.
We’re looking for great people who want to influence culture and the generation that is shaping what’s next.
Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.
Come change the game with us. Apply today!

Equal Opportunity

At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines: Cameras must be on for all virtual interviews. AI tools are strictly prohibited during interviews or assessments. We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.