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About the Role

Lead the development of best-in-class product collaborations and partnerships that drive engagement, awareness, and revenue for the Pottery Barn Kids and Pottery Barn Teen brands. This role will partner closely with cross-functional teams to shape fully integrated 360° marketing campaigns, bringing together strategic storytelling, PR, content, digital, social, retail, and experiential moments.

Responsibilities

• Lead the development and execution of integrated 360° marketing and PR campaigns across digital marketing, content, social, earned media, events, retail, and e-commerce.
• Serve as brand contact for collaboration partnerships, cultivating trusted, long-term relationships and ensuring partners are thoughtfully engaged from concept through launch.
• Partner closely with Merchandising, Creative, E-commerce, Inventory, Store Operations, Legal, and Brand Marketing teams to drive alignment and ensure seamless execution.
• Own campaign planning and workflow management for Brand Marketing and PR initiatives, including timelines, deliverables, approvals, and launch milestones.
• Drive marketing operational excellence across complex partnership workstreams, including contract coordination, partner approvals, vendor onboarding, budget management, and reporting.
• Collaborate with internal and external teams to shape compelling storytelling, content strategy, press materials, partner messaging, and customer-facing launch narratives.
• Analyze campaign performance, press results, customer engagement, and partner impact to identify insights and recommendations.
• Build and manage meaningful media relationships to support collaboration launches, brand campaigns, and seasonal initiatives.
• Identify opportunities to amplify partnerships through culturally relevant moments, talent integration, events, press storytelling, social content, and experiential activations.

Requirements

• 8-10 years of experience in partnerships, brand marketing, public relations, licensing, or talent, within a consumer-facing brand, retail, lifestyle, fashion, home, or agency environment.
• Proven track record of developing and executing high-impact partnerships, PR campaigns, brand activations, and cross-functional marketing initiatives.
• Strong strategic judgment with the ability to identify brand-right opportunities and evaluate partnership potential.
• Exceptional relationship management skills, with the ability to partner effectively with senior leaders, cross-functional teams, collaborators, agencies, and external stakeholders.
• Demonstrated ability to lead complex, detail-oriented projects from concept through execution.
• Highly organized operator with the ability to manage multiple high-visibility initiatives in a fast-paced environment.
• Strong understanding of brand storytelling, earned media, influencer/talent strategy, consumer engagement, and culturally relevant marketing moments.
• Bachelor’s degree or equivalent experience required.

Skills

• Strategic Attention to Detail
• Exceptional Communication & Relationship Management
• Cross-Functional Leadership
• Operational Excellence
• Brand & Cultural Judgment

Experience Level

• 8-10 years

Education Level

• Bachelor's degree or equivalent experience

Salary/Compensations

• $160,000-$175,000

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health
• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops, learning programs, and speaker series

About the Company

• Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States.
• Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow.
• We offer beautifully-designed, stylish and functional products for every area of the home.
• We're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing.

Equal Opportunity

• Williams-Sonoma, Inc. is an Equal Opportunity Employer.
• Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.