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About the Role
The Manager of US Media will lead media strategy & planning for Amex’s sports sponsorships and tentpoles, ensuring seamless brand integration and pull through across channels. They will develop a cohesive, cross-sport media strategy and approach, partnering with various teams to manage and execute paid media tied to official league sponsorships and other sports-related media.
Responsibilities
- Lead strategy and execution of paid media for Amex’s sports sponsorships and tentpole moments
- Maximize the impact of sports portfolio and media investments in alignment with brand positioning and goals
- Enable the operations, partner management, and end-to-end execution of all sports sponsorship and contractual media
- Develop and execute integrated, prospect-facing plans for full-season and activation-led heat moments
- Incorporate an external perspective by maintaining a pulse on industry trends, competitor activities, and emerging opportunities
Requirements
- Experience in paid media planning, strategy and execution required
- Experience in managing brand presence around major sports leagues required
- Experience working with or managing agencies and media partners required, with a preference on agency background
- Excellent project/process management and organizational skills with a strong attention to detail
- Deep understanding of the sports media landscape, with a heavy emphasis on broadcast and broadcast sponsorships, and digital media
- Skilled at clearly and persuasively articulating ideas, with a proficiency in creating advanced level presentations for a broad range of audiences
- Excellent relationship management skills with proven ability to build and strengthen relationships at all levels
- Able to work autonomously and lead collaboratively with a strong ability to bring others along
- Inherent collaborative spirit and comfort in a matrixed environment; able to directly partner across Global Media and Media Analytics teammates
- Strong partner management skills with proven ability to influence & negotiate
- Passion for innovation, creative problem solving, and ability to thrive in a fast paced, dynamic environment
- Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
Skills
- Paid media planning
- Media strategy
- Media execution
- Brand presence management
- Agency and media partner management
- Project management
- Process management
- Organizational skills
- Attention to detail
- Sports media landscape understanding
- Broadcast media
- Broadcast sponsorships
- Digital media
- Presentation skills
- Relationship management
- Autonomous work
- Collaborative leadership
- Partner management
- Influencing
- Negotiation
- Innovation
- Creative problem solving
Location
- US
Work Type
- Hybrid
- Onsite
- Virtual
Experience Level
- Manager
Salary/Compensations
- The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
About the Company
- American Express’ Global Advertising & Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing and experiences.
- We have an ambitious goal: to be the most creative department in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective.
- Within GABM sits the Global Brand Content & Media team who is responsible for building best in class brand content across channels and audiences (including Amex’s internal creative agency, OnBrand), driving impact and innovation through global media and analytics, and delivering cultural and brand platforms that bring the Powerful Backing of American Express to life.
- At American Express, our culture is built on a 175-year history of innovation, shared values, and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues.
- From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
- As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
- Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
Equal Opportunity
- American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
- American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
- For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
- US Job Seekers - Click to view the “Know Your Rights poster.