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About the Role
Ivy Health is seeking a Creative Director to lead the visual and verbal evolution of the brand. This role involves architecting the brand identity, from high-level strategy to daily execution across various platforms, including video, design, and copy.
Responsibilities
- Lead the strategic direction of the Ivy Health identity, ensuring it reflects our energized and modern culture.
- Develop and enforce comprehensive brand guidelines for consistency across 700+ locations.
- Translate business goals into compelling creative strategies for patients and referral partners.
- Lead the development of all creative assets, including digital advertising, social media content, website UI/UX, and physical clinic collateral.
- Maintain a high standard for visual excellence and modern aesthetics in design.
- Ensure brand voice is consistent, empathetic, and high-energy in copy.
- Oversee video production from concept to final cut.
- Manage an internal creative team and external agencies/freelancers.
- Implement processes for efficient team workflow without compromising the brand.
- Collaborate with Operations and Clinical teams to ensure creative supports business results.
Requirements
- Experience leading brands through transformation.
- Ability to make a brand feel fresh, modern, and exciting.
- Willingness to engage in both high-level strategy meetings and hands-on creative tasks.
- Thrives in a dynamic, high-growth company environment.
- Understands the personal nature of healthcare and can tell stories that build trust and motivate action.
- 10+ years in creative roles.
- At least 3+ years in a leadership position (CD or ACD).
- Proven track record of successful brand identity launches and multi-channel campaigns.
- Deep understanding of the Adobe Creative Suite, Figma, and modern video production workflows.
- Experience in healthcare, wellness, or retail/multi-site brands is a significant plus.
- AI-curious.
- Exceptional presentation skills.
Skills
- Brand strategy
- Brand identity development
- Creative direction
- Content creation
- Design
- Copywriting
- Video production
- Team leadership
- Agency management
- Workflow optimization
- Stakeholder collaboration
- Adobe Creative Suite
- Figma
Location
- Remote
Work Type
- Remote
- Full-time
Experience Level
- 10+ years in creative roles
- 3+ years in a leadership position
Benefits
- Full benefits package
- Generous PTO
- Paid holidays
About the Company
- Ivy Health is a growing brand dedicated to high-energy care and life-changing results.
- We are a community of 'all-in' people who work hard, celebrate wins, and are obsessed with providing the best patient experience.
- We offer the opportunity to build a brand that matters in people's lives.
Equal Opportunity
- We are an equal opportunity employer, committed to diversity and inclusion in all aspects of the recruiting and employment process.