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About the Role
CAS Auto is seeking a Marketing Manager to own the strategy-through-execution loop for a core international B2B business unit. This role involves building roadmaps, running campaigns, defining automations, and reporting on results. It requires independent ownership, relationship building, and leveraging AI tools for efficiency. The primary objective is to drive qualified demand and support revenue growth across international markets.
Responsibilities
- Develop mid-to-long-term marketing objectives and translate them into an execution plan.
- Conduct market, customer, and competitive analysis to inform strategy.
- Partner with BU and Sales leadership to identify growth opportunities.
- Own end-to-end development and execution of multi-channel campaigns.
- Build and manage marketing automations and lifecycle workflows.
- Use AI tools to increase speed and quality of execution.
- Work directly with the Sales Director and team on lead generation, lead qualification, and conversion management.
- Build retention and frequency programs to grow customer LTV.
- Equip sales with necessary assets, insights, and playbooks.
- Define KPI methodology and build the scorecard for the business unit.
- Deliver regular trend analysis and insight.
- Own reporting on campaign effectiveness, lead flow, and marketing ROI.
- Drive assigned projects from kickoff to completion with proactive status updates.
- Build working relationships across business-unit and functional marketing peers, sales, and leadership.
- Manage personal calendar and commitments to avoid coverage gaps.
Requirements
- Bachelor’s degree in marketing or related field required; master’s degree preferred.
- 4–7 years of B2B marketing or growth experience, with meaningful ownership of at least one full demand-generation or lifecycle program end-to-end.
- Demonstrated ability to operate across both strategic planning and hands-on execution.
- Experience partnering directly with sales teams on pipeline, lead quality, and conversion.
- Working knowledge of marketing automation/CRM platforms (HubSpot or similar) and core digital channels (paid, email, social, SEO).
- Comfortable using AI tools to accelerate research, content, and analysis.
- A track record of high ownership: taking on ambiguous assignments and driving them to completion independently.
- Excellent verbal and written communication skills.
- Proficient with Microsoft Office Suite or related software.
- Project management skills and understanding of OKRs.
- Fluent in English.
Skills
- Marketing automation/CRM platforms (HubSpot or similar)
- Core digital channels (paid, email, social, SEO)
- AI tools for research, content, and analysis
- Microsoft Office Suite or related software
- Project management
- OKRs
Experience Level
- 4-7 years
Education Level
- Bachelor's degree in marketing or related field
- Master's degree preferred
About the Company
- CAS Auto is a company within the CAS Automotive portfolio.