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About the Role
MVR Digital is seeking a Senior Paid Media Strategist to manage Meta and Google strategy and execution for premium and luxury DTC brands. This is a hands-on role involving daily campaign building, testing, and scaling, as well as client relationship management.
Responsibilities
- Own Meta and Google strategy and day-to-day execution, including campaign build, structure, budget pacing, testing, and scaling.
- Manage $100K+ monthly ad spend per account against ROAS, CPA, and MER targets.
- Execute Meta campaigns using Advantage+, CBO, and structured creative testing.
- Manage Google campaigns across Search, Shopping, PMax, and YouTube, with a clear strategy for branded spend and incrementality.
- Connect creative performance to in-platform actions.
- Support TikTok and other channels as they impact assigned accounts, and provide recommendations on cross-channel budget allocation.
- Own campaign launches, seasonal pushes, and testing roadmaps from initiation to completion.
- Coordinate with creative, email, and analytics teams to meet launch dates.
- Maintain up-to-date tasks and timelines in project management tools.
- Proactively identify and communicate risks to deadlines, budgets, and dependencies, offering potential solutions.
- Lead the paid media portion of client calls, clearly explaining performance, providing recommendations, and managing client requests.
- Send accurate, clear, and timely weekly client updates.
- Respond promptly, set expectations, and ensure all communication loops are closed.
- Anticipate and address client needs and performance issues before they are raised.
- Mentor junior buyers and perform quality assurance for Meta and Google campaigns before launch.
Requirements
- 4+ years of hands-on paid media experience, either agency or in-house at a high-growth brand, with significant expertise in both Meta and Google.
- Deep Meta expertise including Advantage+, CBO, signal quality, CAPI, and incrementality.
- Deep Google expertise including Search, Shopping, PMax structure, and Merchant Center/feed troubleshooting.
- Proven track record of personally managing $100K+ monthly budgets with documented efficiency improvements.
- Experience in DTC or e-commerce, with premium or luxury Average Order Value (AOV) experience being a strong advantage.
- 2+ years of client-facing experience, including leading client calls and managing weekly communications.
- Project management experience in marketing, including owning launches, timelines, and cross-team handoffs, utilizing tools like ClickUp, Asana, or Trello.
- Demonstrated high-touch client service with fast response times, proactive updates, and strong client references.
- Proficiency in GA4, Looker Studio, and attribution modeling.
- Fluent and confident English communication skills for client interactions.
- Comfortable working in a fast-paced, remote environment with multiple accounts.
Skills
- Meta Ads Manager
- Google Ads
- Advantage+
- CBO
- CAPI
- Incrementality
- Search
- Shopping
- PMax
- YouTube Ads
- TikTok Ads
- Connected TV
- ClickUp
- Asana
- Trello
- GA4
- Looker Studio
- Attribution modeling
- Project management
- Client service
- Performance marketing
- Paid media strategy
- Budget management
- Testing and scaling campaigns
- Creative performance analysis
- Cross-channel budget allocation
- Data analysis
- Client communication
Location
- Remote
Work Type
- Full-time
- Contract
- Remote
Experience Level
- Senior
Benefits
- Paid time off
- Paid company holidays
- Flexible Fridays
- Remote first collaboration
- Quarterly performance bonus potential
About the Company
- MVR Digital is a performance marketing agency with hubs in NYC, Chicago, and Denver.
- We partner with premium and luxury DTC and e-commerce brands to achieve profitable online growth.
- Adweek recognized us as one of the Fastest Growing Agencies.
- Our expertise spans Meta, Google, TikTok, Connected TV, email, creative, and landing pages.
- The team operates in a fully remote, direct, and results-obsessed environment.