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About the Role
Enbridge is seeking a Marketing Manager to join their Utilities & Power Operations team in Ontario. This role will lead and support the successful execution of integrated marketing campaigns, developing and implementing marketing strategies for existing customers. The position involves planning and executing an annual marketing plan with a focus on content development, optimization, advertising, events, social media, email, print, and CRM systems.
Responsibilities
- Lead the strategy and execution of integrated B2B marketing campaigns across offline and online channels, aligning initiatives with business priorities and customer needs.
- Develop annual and multi-year B2B marketing plans that identify priority audiences, strategic opportunities, resource requirements, and measurable outcomes aligned with business objectives.
- Manage a diverse portfolio of strategic marketing initiatives, including trade publications, event optimization, sales collateral, and targeted campaigns; evaluate performance and use results and market data to shape future strategies.
- Translate market research, business intelligence, customer insights, and industry trends into clear marketing strategies, value propositions, and effective B2B campaigns.
- Build strong relationships and work across multiple business teams, internal partners, creative agencies, and brand and communications teams to deliver coordinated marketing plans in a large, complex organization.
Requirements
- Related university degree and a minimum of 6 years of progressively responsible marketing experience in Canada, including the development and execution of strategic B2B marketing programs, campaigns, solutions, and services.
- Led the strategy, performance, and budget management of marketing products, services, or portfolio offerings to drive business objectives.
- Accountable for a marketing portfolio including the budget.
- Demonstrated success working across multiple teams and stakeholder groups in a large, complex, or regulated organization.
- Strong strategic, analytical, and commercial marketing capabilities, with experience creating customer-focused positioning, sales collateral, trade publication content, and event strategies that support business objectives.
- Ability to independently manage competing priorities and complex projects, influence without direct authority, and communicate clearly and concisely with business partners, senior stakeholders, agencies, and cross-functional teams.
- Final candidates for this position may be required to undergo a security screening, including a criminal records check.
Skills
- Content development and optimization
- Advertising
- Events planning
- Social media
- Email marketing
- Print marketing
- Customer Relationship Management (CRM) systems
- Strategic marketing
- Analytical marketing
- Commercial marketing
- Customer-focused positioning
- Sales collateral development
- Trade publication content creation
- Event strategies
Location
- Ontario
Work Type
- Regular-Full time
- Hybrid work model
Experience Level
- Minimum of 6 years of progressively responsible marketing experience
- Additional years of marketing experience beyond the minimum qualifications are considered an asset
Education Level
- Related university degree
- MBA or advanced degree in Marketing or Business (Preferred)
Salary/Compensations
- $85,000 – $100,000 CAD
Benefits
- Flexible benefits program (health, dental, insurance, disability)
- Paid maternity and parental leave (up to 20 weeks for birth-giving parents, up to 12 weeks for other eligible parents)
- Retirement savings plans with company stock option
- Paid time off/vacation/sick days
- Paid personal days off
- Paid holidays
- Employee and Family Assistance Program
- Wellness Program
About the Company
- At Enbridge, we are committed to delivering safe, reliable energy while driving financial excellence and innovation.
- To learn more about us, visit www.enbridge.com
Equal Opportunity
- At Enbridge, we are dedicated to our core value of Inclusion. We are proud to be an Equal Opportunity Employer. We are committed to providing employment opportunities to all qualified individuals, without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous status, disability, or any other reason protected by federal, state, or local law. Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting careers@enbridge.com.