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About the Role
Legl is building the operating system for modern legal services, helping law firms and regulated businesses replace manual workflows with intelligent software. This role will own Legl's marketing in Australia end-to-end, turning early traction into a repeatable engine for growth.
Responsibilities
- Build customer advocacy and community, turning early Australian firms into references, case studies, and a peer network.
- Own demand generation across events and digital channels, including sponsored industry events, hosted dinners, webinars, paid, email, and content.
- Market into the install base to grow existing accounts through campaigns that drive product adoption and expansion.
- Run partner marketing for new logo acquisition by building joint programs with trusted partners.
- Experiment and iterate quickly on marketing channels based on ROI and impact.
- Act as the voice of the Australian market, providing feedback loops to Sales, Customer Success, Product, and the UK team.
Requirements
- Experience running B2B marketing with breadth across events, digital, content, partner, and customer marketing, ideally as the sole marketer or in an early-stage market launch.
- Demonstrated ability to drive meaningful impact on revenue and commercial numbers through marketing activities.
- An iterative approach, thinking from first principles, experimenting, and solving problems.
- High self-organization skills, balancing workstreams, updating the team, and seeking help when needed.
- Experience marketing to professional services, legal, or another regulated audience, or the ability to learn a buyer quickly.
Skills
- B2B Marketing
- Events Marketing
- Digital Marketing
- Content Marketing
- Partner Marketing
- Customer Marketing
- Demand Generation
- Community Building
- Market Launch
- Data Analysis
- Experimentation
- Iteration
- Self-Organization
- Communication
Location
- Australia
Work Type
- Full-time
Experience Level
- Early Stage Market Launch
- Experienced
About the Company
- Legl is building the operating system for modern legal services.
- We help law firms and regulated businesses replace manual, fragmented workflows with intelligent software from client onboarding and compliance to payments, risk, and reporting.
- Our mission is to help regulated firms grow faster, run their businesses more profitably, manage risk intelligently, and deliver great client experiences.
- We’re backed by leading European VCs, scaling quickly, partnered with over 600 law firms including 50 of the UK’s top 200, launched in the UK and Australia - and entering our next phase of growth.