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About the Role
Serve as the internal PM lead for women's product categories in the Value and Moderate channels of distribution, North America DTC and Wholesale.
Responsibilities
- Champion women's footwear product lines for moderate channel wholesale accounts and Cole Haan's NA DTC channel.
- Collaborate with product creation teams, Buying and Planning on capacity planning, regional trends, pre-lining, and account selling analysis.
- Leverage intimate knowledge of account consumers, product zones, pricing strategies, and strategic objectives to adapt major strategies for channels and accounts.
- Ensure all major growth opportunities are represented in the product line by partnering with the Product Creation Engine.
- Work with DTC channel Buying & Planning and the category Product Management team to ensure marketplace harmony and maximize ideas, products, toolings, and lifecycle management strategies.
- Liaise with Product Creation to ensure a comprehensive seasonal product plan for the value channel, covering varied price points and end uses.
- Achieve seasonal financial targets, including unit volumes, average selling prices, and margin contributions.
- Represent value channel needs throughout Go-To-market intersects, including merch plan pass off, concept reviews, line reviews, sales meetings, and retail coordination.
- Act as the voice of the value consumer, utilizing consumer insight and market data.
- Collaborate with cross-functional teams (design, product line management, brand marketing, visual merchandising) to deliver the brand narrative across DTC and wholesale channels.
- Understand customer preferences and purchase drivers in moderate price channels.
- Champion major seasonal brand stories in the assigned channel, working with sales, marketing, and buying teams.
- Create seasonal Visual Line Plans and Seasonal Presentations.
- Partner with sales to be a product knowledge champion for all products within the channels.
Requirements
- Bachelor’s Degree
- Minimum of 7+ years previous related experience in Merchandising and/or Product Management
- Experience in Value Channel required
- Strong grasp of retail math
- Proficient in Microsoft Office, advanced skills in Excel and PowerPoint
- Previous experience in SAP or PLM is preferred
- Able to work proactively & independently
- Demonstrated strong presentation skills required
- Entrepreneurial working style
- Ability to travel as needed
Skills
- Excel
- PowerPoint
- SAP
- PLM
Location
- North America
Work Type
- Full-time
Experience Level
- Senior
- 7+ years
Education Level
- Bachelor's Degree
Salary/Compensations
- $120,000 to $135,000 annually
Benefits
- Health Insurance
- Dental Insurance
- Vision Care
- Health Savings Accounts
- 401(k) Retirement Plan
- Vacation Time
- Sick Time
- Paid Parental Leave
- Holidays
- Cole Haan Discounts
- Eligible for annual target bonus based on company and individual performance
About the Company
- Cole Haan
Equal Opportunity
- This position is not available to be performed in Colorado.