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About the Role

The NFL Marketing Strategy & Insights team leverages diverse data to generate actionable insights for League-wide business decisions. This role supports research and analysis across media, marketing, and fan development priorities, requiring a professional who can design and execute research, analyze data, and translate findings into strategic insights.

Responsibilities

Support the planning, execution, analysis, and reporting of primary research projects for the NFL.
Manage research initiatives by coordinating with internal stakeholders and third-party vendors to ensure projects are delivered on time and on budget.
Create story-driven reports that translate research findings into strategic insights for teams across NFL Media, Marketing, Sponsorship, Club and other key areas.
Serve as a research resource and voice of the fan by supporting study development, methodology selection, survey design, data weighting, and reporting recommendations.
Use research tools and platforms, including MarketSight, Sports Poll, YouGov, and AceMetrix, to pull, analyze, and interpret data.
Provide support across Consumer Insights projects, including ad hoc analyses and custom research studies throughout the year.
Ensure research and insights work reflects best-in-class diversity, equity, and inclusion practices.

Requirements

1–3 years of experience in market research, consumer insights, analytics, consumer behavior, or a related field.
Bachelor’s degree in Market Research, Business, or a related discipline.
Understanding of quantitative research, including the ability to write surveys aligned to business questions and research objectives.
Ability to synthesize quantitative and qualitative data into concise, creative, and insightful reports for a diverse business audience.
Strong project management, relationship-building, communication, and cross-functional collaboration skills.
Experience with a range of research methods preferred.
Understanding of the application of various analytic techniques preferred.
Experience with analytical platforms such as Microsoft Excel, SPSS, or Q.

Skills

Market research
Consumer insights
Analytics
Consumer behavior
Quantitative research
Survey design
Data synthesis
Project management
Relationship-building
Communication
Cross-functional collaboration
Research methods
Analytic techniques
Microsoft Excel
SPSS
Q

Location

Onsite

Work Type

Full-time

Experience Level

1-3 years

Education Level

Bachelor's degree

Salary/Compensations

$30-$35 USD

Benefits

Comprehensive benefits offerings

About the Company

The NFL Marketing Strategy & Insights team serves as the voice and advocate of NFL fans, leveraging diverse data sources to generate actionable insights that help inform League-wide business decisions and optimization.
NFL Core Values: Respect, Integrity, Team Responsibility, Resiliency.
NFL Leadership Attributes: Build Talent, Execute, Inspire, Live Our Values, Know the Business, Think Big.
Talent Attributes: Enthusiastic, proactive can-do attitude, grit, free from ego or entitlement, excels as a relationship builder, eager learner, driven by passion, incredible work ethic, agile mindset.

Equal Opportunity

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.