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About the Role
Anatomy IT is seeking an experienced, hands-on Growth Marketing Manager to support the execution of its marketing and demand generation strategy. This individual contributor role requires a creative, data-driven, and execution-focused candidate who excels at translating marketing priorities into effective deliverables that drive new business, sales pipeline, and revenue. The role involves building and optimizing a full-funnel growth engine, creating compelling content, and tracking performance metrics.
Responsibilities
- Deliver effective campaigns and impactful industry events.
- Build a full-funnel growth engine from design to launch to optimization, including establishing workflows and measuring results.
- Create compelling, buyer-relevant content with a storytelling flair.
- Develop supportive sales enablement materials including capability decks, playbooks, and overview documents.
- Track new learnings, key findings, and new opportunities.
- Be flexible and pivot where success yields results.
- Manage multiple campaigns, events, and content initiatives simultaneously.
- Work with outside agencies, industry associations, and partner organizations.
- Leverage HubSpot, Salesforce, Co-Pilot, Asana, and Microsoft Office to build an integrated program.
- Manage timelines, calendars, resources, and deliverables.
- Identify opportunities for improvement and growth.
- Execute campaigns and programs with the Head of Marketing.
- Establish productive working relationships with Sales, Channel, Revenue Operations, and internal subject matter experts.
Requirements
- 5+ years of B2B marketing experience with demonstrated success executing multi-channel demand generation campaigns and enabling sales with dedicated playbooks and supporting materials.
- Experience working with complex business models at MSP, MSSP, technology services, cybersecurity, or SaaS company.
- Strong command of marketing automation tools with 3+ years working in HubSpot directly configuring and executing targeted email marketing with A/B testing including ongoing nurture campaigns, along with building landing pages, and tracking results.
- Excellent inbound marketing execution including digital marketing, events, social media, webinars, and paid initiatives through agencies or organizations.
- Detail oriented and deadline driven to plan and execute successful revenue-generating industry events.
- Technically skilled and able to set up campaigns in CRM and upload leads to track ROI and the client journey, ideally knowledgeable with SFDC integrated with HubSpot.
- Strong quantitative and analytical skills comfortable with metrics, attribution, and performance analysis.
- Excellent writing and editing skills with the ability to translate technical concepts into clear business messaging, plus clever and creative in developing memorable campaigns.
- Leverage AI tools but personally validate messaging, content, research, and data captured.
- Naturally curious and gather insights from the field and our clients to influence messaging and programs.
- Comfortable managing multiple campaigns, projects, deadlines, and internal stakeholders simultaneously.
- Demonstrate a sense of urgency with excellent organizational and project management skills.
- Self-directed operating efficiently as an individual contributor with a small team in a fast-moving environment and collaboratively to drive initiatives to completion.
- Bachelor’s degree in marketing, communications, business, or related field, or equivalent professional experience.
Skills
- HubSpot
- Salesforce
- Co-Pilot
- Asana
- Microsoft Office
- CRM
- SFDC
- AI tools
- Email marketing
- A/B testing
- Nurture campaigns
- Landing page creation
- Digital marketing
- Event marketing
- Social media marketing
- Webinars
- Paid media
- Project management
- Content creation
- Sales enablement
- Performance analysis
- Quantitative analysis
- Writing
- Editing
- ABM
- Content syndication
Location
- Remote
Work Type
- Remote
- Periodic travel
Experience Level
- 5+ years of B2B marketing experience
- 3+ years working in HubSpot
Education Level
- Bachelor’s degree in marketing, communications, business, or related field, or equivalent professional experience
About the Company
- Anatomy IT is a managed IT services and cybersecurity provider for healthcare organizations and other regulated industries.
- With nearly 4 decades of experience, our services and solutions have been tailored to support healthcare environments across multiple care settings.
- Our healthcare experts lead our clients to achieve transformative business outcomes, establish AI governance, reduce risk, and modernize infrastructure; enabling them to deliver excellent patient care and efficient clinical operations.
- Our clients choose partners they trust.
- Marketing plays a critical role in establishing credibility, clarity, and confidence across long decision cycles in healthcare IT.