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About the Role
This role provides data-driven insights to support the planning, selling, and evaluation of marketing campaigns for CPG clients across in-store and digital channels. The Consumer Insights Specialist works closely with internal stakeholders, particularly the Sales team, to translate complex data into clear, actionable insights.
Responsibilities
- Analyze multiple data sources, such as POS and syndicated data, to inform campaign planning and assess post-campaign performance
- Serve as the liaison with external research vendors, ensuring timely delivery and clear interpretation of program results
- Develop client-ready analyses and presentations with clear insights and recommendations
- Support Sales team with data-driven insights for client meetings, pitches, and sell-in
- Respond to ad hoc insight requests and act as a data resource for internal stakeholders
Requirements
- Experience in Consumer Packaged Goods (CPG), retail, shopper marketing, or marketing analytics
- Experience working with and presenting insights to internal stakeholders and/or clients is a strong asset
- Proven record of delivering quality results on time
- Ability to use logic to analyze data to draw conclusions and convey or provide advice or consultation
- The ability to communicate clearly, concisely and effectively both verbally and in written communication
- Strong interpersonal skills and the ability to work effectively with others
- Applicants must be able to work for any CA employer and not require sponsorship either now or in the future.
Skills
- Analytical & Critical Thinking
- Problem Solving
- Communication & Storytelling
- Curiosity & Learning Mindset
- Attention to Detail
- Collaboration & Teamwork
- Initiative & Follow Through
- Strong Work Ethic
- Strong quantitative orientation
- Ability to manage and analyze large datasets
- Ability to synthesize complex information into concise, actionable insights
- Strong presentation skills
- Confidence to answer questions clearly and effectively
- Ability to adapt communication style to suit both technical and non technical audiences
- Proven ability to manage multiple priorities in a deadline driven environment
- Advanced proficiency in Microsoft Excel (data analysis, formulas, pivot tables)
- Strong PowerPoint skills
- Ability to create clear, compelling, client-ready presentations
- Quantitative background (statistics, programming, BI/Tableau) is desirable
Location
- Remote
- Preferred in Greater Toronto Area
Work Type
- Remote
Experience Level
- 1-3 Years
Education Level
- BA/BS, Business degree preferred, quantitative or analytic degrees a plus.
About the Company
- Neptune Retail Solutions is the unparalleled leader in omnichannel retail marketing across the U.S. and Canada.
- Neptune's In-Store Media network is unmatched across 60,000 locations and 140 banners, including Albertsons, CVS, Dollar General, Family Dollar, HEB, Kroger, Loblaw, Metro, Publix, Sobeys, Southeastern Grocers, Meijer, HyVee, Total Wine & More and Wakefern.
- Linked to its market-leading Digital Incentives Network at many of the same retailers plus BJ's and Target, along with Neptune's exclusive ability to combine in-store and Digital OOH content into a single platform with unparalleled precision, scale and proven results, the Company is "one of one," uniquely positioned to seamlessly drive traffic, conversion and profitable revenue growth for retailers and advertisers.
- For more information, visit www.neptuneretailsolutions.com.
Equal Opportunity
- Neptune Retail Solutions is an Equal Opportunity Employer