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About the Role
Siena is seeking a content owner to manage all written communication, ensuring the market understands the value of their AI-powered CX platform. This role is crucial for communicating product launches and company voice across various channels.
Responsibilities
- Own all of Siena's content, from creation to sign-off.
- Set content strategy for founder-led LinkedIn and company social accounts, including writing posts and tracking performance.
- Ship all product launches with accompanying words, announcements, blog posts, social sequences, and founder posts, collaborating with the Creative Director.
- Write scripts for all product and marketing videos.
- Study market trends and top-performing content to develop actionable insights and a strong point of view.
- Analyze content performance, doubling down on successful strategies and discontinuing ineffective ones.
- Utilize AI across all aspects of content work, including research, drafting, analysis, and distribution, ensuring a high standard of quality.
- Collaborate with the Creative Director to ensure written and visual content are cohesive.
Requirements
- Published writing samples across blog posts, launch announcements, social media, and video scripts.
- Experience shipping content as the sole writer at a company, without a supporting team or copywriters.
- Experience in eCommerce or marketing to consumer brands, with an understanding of their operational dynamics.
- Ability to differentiate between writing that sounds correct and writing that is factually true.
- Demonstrated ability to create content that drives specific actions or outcomes.
- Proficiency in using AI tools in all aspects of work without producing AI-generated-sounding content.
- Ability to measure content performance and adapt strategy based on evidence.
- Experience running founder-led or executive content initiatives with measurable results.
- Must not require a content team or copywriters to produce output.
- Must not view content strategy solely as a calendar.
- Must not be anti-AI or ship the first draft generated by AI.
- Must be comfortable working with rapid feedback cycles (hours, not weeks) and multiple concurrent launches.
Skills
- Content Strategy
- Content Creation
- Copywriting
- Social Media Marketing
- LinkedIn Marketing
- Product Launch Marketing
- Video Scriptwriting
- Market Trend Analysis
- Content Performance Analysis
- AI Utilization
- Communication
- Collaboration
- Strategic Thinking
- Problem-Solving
- Adaptability
Location
- Fully Distributed
- Global
Work Type
- Full-time
- Remote
Experience Level
- Senior
- Foundational
Salary/Compensations
- Great salary plus equity or stock grants
Benefits
- Real ownership and autonomy
- Work that ships and matters
- Opportunity to create a new category
- Respectful, async-first, low-bureaucracy team environment
- Learning budget
- AI-fluency development
- Premium AI tool accounts (ChatGPT, Claude, Perplexity Pro, Cursor, Lovable)
- Quarterly budget for new AI tools
About the Company
- Siena is the Agent of Record for CX, built for consumer brands.
- Siena runs as a connected multi-agent stack on top of a shared intelligence layer.
- The team is small, fully distributed, and global, operating with leverage and speed.
- The company values high standards, direct communication, and rapid action.
- Siena is creating a new category with the Agent of Record.
Equal Opportunity
- Siena provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression.
- Siena is committed to a diverse and inclusive workforce and welcomes people from all backgrounds, experiences, perspectives, and abilities.