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About the Role

We are seeking a Marketing Director, Brand & Creative to lead our creative ambition and build iconic campaigns for McDonald's Canada. This role involves developing creative strategies, defining messaging, and executing go-to-market plans for various brand stories, balancing timely and timeless narratives. The ideal candidate is a McDonald's fan with a deep understanding of modern customers and a passion for translating insights into groundbreaking, culturally inspired ideas. You will collaborate with cross-functional partners and regional marketing teams to drive brand love and elevate McDonald's role in culture.

Responsibilities

Ensure the brand vision, strategy and voice are reflected in all marketing efforts related to our key brand stories to drive the business and elevate the brand in culture.
Drive brand reappraisal and affinity by working with national agencies to deliver feel good marketing campaigns, befitting of the McDonald’s brand.
Align key stakeholders across the system on campaign ideas, execution and performance/learnings.
Oversee creative agency relationships.
Develop integrated marketing strategies for national campaigns that deliver on McDonald’s and Business Goals.
Partner with Category & Menu Strategy and Strategy & Planning teams to support Marketing calendar development.
Review and approve multiple assets throughout the campaign development such as scripts, casting, translations, POP and creative assets.
Lead teams that handle agency deliverables and timelines in a multi-agency environment.
Lead a team of dynamic and talented creative marketers.

Requirements

8+ years experience in Marketing or related field required, either in-house or at an agency.
Proven experience developing integrated communication strategies and campaigns.
Proven management experience with team of 5+ people.
Strong knowledge of marketing standard methodologies and trends.
Comfortable in a fast-paced, collaborative environment.
Adept at running concurrent projects and priorities.
Proven team leadership skills with project management experience.
Excellent communications and storytelling skills.
Consumer-centric approach.
Ability to identify the need for change and lead teams through it.
Effective ability to balance experience with budget.

Skills

Marketing
Brand Strategy
Creative Strategy
Campaign Development
Integrated Marketing
Project Management
Team Leadership
Communication
Storytelling
Consumer Insights

Location

Canada

Work Type

Full-time

Experience Level

8+ years

Salary/Compensations

$140,000 - $199,000 per year

About the Company

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

Equal Opportunity

McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.
We do not use artificial intelligence (AI) or automated tools to screen, assess, or select applicants during our recruitment process.