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About the Role
As Product Marketing Manager, US Home Care, you will lead product marketing strategy and execution for AlayaCare's US Home Care business. You will translate product capabilities, market insights, and customer feedback into positioning, go-to-market plans, and enablement materials. You will drive the Tri-Annual Release process and build a repeatable internal enablement program.
Responsibilities
- Own the Tri-Annual release process end-to-end, including planning, readiness, communications, enablement, activation, and follow-up, setting clear success criteria and rallying stakeholders around measurable US go-to-market results.
- Develop compelling value propositions, narratives, pitches, and competitive differentiation, and build the US Home Care buyer journey to support the Land and Expand motion.
- Build and continuously improve the internal enablement program, creating frameworks and assets such as learning paths, launch toolkits, talk tracks, demos, FAQs, objection handling, and competitive guidance.
- Establish consistent, repeatable processes with US Market Product Marketing Managers and measure key metrics like awareness, confidence, adoption, and commercial impact.
- Partner with Product, Customer Experience, and Education to drive feature adoption and retention.
- Own US buyer personas and competitive research.
- Contribute to US Home Care thought leadership and market-facing content.
- Refine pricing and packaging alongside the Principal Product Marketing Manager.
- Manage incoming content requests.
- Use AI thoughtfully and responsibly, in line with AlayaCare's privacy, security, and fairness standards, owning the outcomes of AI-supported work and sharing learnings.
Requirements
- 4 to 5 years of relevant experience, including at least 2 years in Product Marketing, Strategy, Management Consulting, or a related field.
- Proven experience driving enterprise SaaS go-to-market strategy; broader SaaS experience is a strong asset.
- 3 to 4+ years in healthcare or home care is an asset, ideally with an understanding of payors and business lines.
- Strong analytical and metrics-driven instincts.
- Excellent project management, organizational, communication, interpersonal, decision-making, and time-management skills.
- Familiarity with tools like JIRA, Confluence, Roadmunk, Looker, Amplitude, Asana, or Crayon is an asset.
- Working knowledge of AI, with the ability to apply AI tools to enhance day-to-day work.
Skills
- Product Marketing
- Strategy
- Management Consulting
- Enterprise SaaS go-to-market strategy
- Healthcare or Home Care
- Payor understanding
- Business lines understanding
- Analytical skills
- Metrics-driven approach
- Project management
- Organizational skills
- Communication skills
- Interpersonal skills
- Decision-making skills
- Time-management skills
- JIRA
- Confluence
- Roadmunk
- Looker
- Amplitude
- Asana
- Crayon
- AI tools
Location
- Greater Toronto Area
Work Type
- Hybrid
Experience Level
- 4 to 5 years of relevant experience
- At least 2 years in Product Marketing, Strategy, Management Consulting, or a related field
- 3 to 4+ years in healthcare or home care is an asset
Education Level
- Bachelor's degree in Business, Marketing, Administration, Engineering, or a related discipline
Salary/Compensations
- $85,000—$120,000 CAD
Benefits
- Equity in a well-funded, scaling company
- Comprehensive health benefits
- Telemedicine
- Lifestyle spending accounts
- Parental leave top-up
- Family support programs
- Wellness Fridays
- Volunteer time off
- Flexible vacation
About the Company
- AlayaCare is a fast-growing SaaS company transforming home healthcare.
- Our cloud-based platform empowers care providers globally to deliver better outcomes.
- We have 600+ employees across Canada, the US, Australia, and Brazil.
- Our mission is supported by a strong culture of transparency, growth, and human connection.
- AlayaCare offers opportunities for career growth and skill development.
Equal Opportunity
- We celebrate diverse perspectives and foster belonging through our DEIB initiatives.
- Employee-led events, summits, and social activities, both in-person and virtual, create meaningful connections across our global teams.
- We’re committed to creating a workplace where everyone belongs.
- If you require accommodation during the application process, please reach out to careers@alayacare.com.