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About the Role
This is a founding go-to-market role at an early-stage generative AI startup focused on creating next-generation models for human-centered image and video creation. You will lead end-to-end GTM execution, collaborating with the founding team to drive commercial traction and establish a repeatable playbook from scratch. This position offers high ownership and autonomy, shaping early customer relationships, feedback loops, and market positioning.
Responsibilities
- Own early GTM execution across community, content, partnerships, and targeted outreach.
- Build and manage relationships with design partners and early customers in creator, studio, and agency segments.
- Recruit and organize participants for ongoing product research and user testing.
- Drive early commercial conversations, demos, pilots, and structured feedback channels.
- Collaborate with product leadership on positioning, messaging, ideal customer profile, and pricing.
- Provide clear, structured market feedback to accelerate product decision-making.
- Track the competitive landscape of generative AI creative tools, workflows, and user expectations.
- Represent the company externally with credibility, strong EQ, and confident storytelling.
Requirements
- 4 to 8 or more years in GTM, partnerships, growth, or client-facing roles at startups or fast-moving environments.
- Proven experience in at least one motion: B2B partnerships and sales (pilots, early deals) and/or B2C growth (community and creator funnels).
- At least 3 years serving professional creatives at creative tools companies, agencies, creator platforms, or production studios.
- 1 to 2 or more years of hands-on exposure to generative AI products and workflows, with AI tools used as part of daily GTM work.
- Full-cycle sales experience: discovery, demo, negotiation, close, and building CRM and outbound sequences from scratch.
- Experience closing mid-market deals while simultaneously building the GTM playbook.
- Strong product-led growth expertise, ideally from a collaborative or creative tools motion.
- Individual-contributor orientation suited to a founding role, with the ability to scale a revenue motion over time.
- Existing network and relationships within the creative industry are a strong plus.
- Comfortable operating independently in ambiguous, early-stage settings and selling something still being built.
- US-based candidates must not be located in the Pacific Time Zone; New York is ideal.
- Visa sponsorship is available where applicable.
Skills
- Generative AI
- Go-to-market strategy
- Partnerships
- Community building
- Content creation
- Sales
- Customer relationship management
- Product research
- User testing
- Market positioning
- Competitive analysis
- Storytelling
- Product-led growth
Location
- Remote
- New York, NY
- US Eastern time zones
- US Central time zones
- Zurich
- Warsaw
Work Type
- Fully remote
- Occasional travel required
Experience Level
- 4-8+ years GTM, partnerships, growth, or client-facing roles
- 3+ years serving professional creatives
- 1-2+ years generative AI exposure
- Founding role experience
Salary/Compensations
- $150,000 to $185,000 USD annually
- Maximum base up to $200,000 depending on experience
- Equity participation
Benefits
- Visa sponsorship
About the Company
- Early-stage generative AI startup building next-generation models for human-centered image and video creation.