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About the Role

Bank of America's Experience Design (XD) team creates world-class digital experiences. We are seeking an Experience Design (XD) II specializing in Content Design to execute and deliver strategic solutions for Digital Consumer Investing and Workplace Benefits. This role requires a deep understanding of content design, digital product experiences, and information architecture to craft seamless, accessible, and engaging experiences across complex systems.

Responsibilities

Crafts world-class software solutions, deliverables, or reporting within time, scope, and budget by modeling established XD frameworks and practices.
Anticipates and provides support throughout the end-to-end product-development lifecycle.
Elevates conversations with teammates, partners, and stakeholders.
Independently manages day-to-day work and applies sound judgment to resolve blockers.
Crafts, optimizes, and delivers compelling human-centered content that blends seamlessly across digital products to drive best-in-class experiences, engage users, and enable them to complete tasks from concept through execution and implementation.
Applies an advanced range of content design capabilities to create cohesive end-to-end product and experience narratives across platforms, using best practices, existing patterns, heuristics, brand standards, and content standards.
Influences, navigates, and partners with a diverse set of project stakeholders and cross-functional teams, including product management, business partners, legal, risk, and engineering.
Builds relationships and influences beyond ongoing project work.
Collaborates with product design, design research, design operations, and design technology across the team to frame problems, shape flows, and deliver integrated experience solutions.
Develops and delivers advanced content design work across the discovery and delivery workflow without active guidance, including content strategy, value propositions, information architectures, content models, taxonomies, conversation flows, prototypes, specifications, and final production copy.
Contributes to large-scale content audits, complex content models, semantic systems, taxonomies, and reusable content systems that improve consistency, findability, comprehension, and scalability across experiences.
Designs and evolves content for AI-powered and multimodal experiences, including conversational interfaces, agents, search, recommendations, decision-support tools, web, mobile web, and native apps (iOS and Android).
Acts as a human-in-the-loop for emerging platforms by defining, reviewing, and improving prompts, responses, agent behaviors, voice, tone, taxonomy, and content quality.
Demonstrates advanced content design craft, including voice and tone, brand expression, plain language, accessibility, localization awareness, conversation design, and WCAG accessibility standards.
Uses quantitative and qualitative data, user research, evaluative testing, analytics, and A/B testing to inform content choices, refine solutions, and influence priorities.
Evaluates and benchmarks existing product and service experiences, applying heuristics, competitive insights, and content best practices to move discussions forward.
Elevates conversations, articulates content rationale with clarity, proactively contributes in design critique, and serves as a resource to other designers.
Manages multiple concurrent designs and projects with minimal guidance, informs timelines and estimates, negotiates scope based on feedback, and resolves day-to-day blockers with sound judgment.
Leverages, contributes to, and advances content standards, design system patterns, governance practices, and reusable frameworks while supporting innovative digital, technology, and AI experiences.
Uses excellent written, verbal, visual, presentation, and storytelling skills to challenge the status quo, present independently, navigate questions, and influence decisions beyond assigned tasks.
Onboards newer peers to tools, systems, and working practices, and socializes learnings across teams.

Requirements

5+ years of industry design experience in a role demonstrating multidisciplinary content design, with a portfolio showcasing proven expertise across complex end-to-end digital experiences.
Experience delivering content and messaging for complex systems, AI-enabled platforms, or products at enterprise scale, including experiences spanning multiple business units or complex, federated ecosystems.
Experience designing intelligent systems across content, UX, product, and data, including search, discovery, recommendations, agents, conversational interfaces, or decision-support tools.
Experience developing content for multi-channel consumer-facing apps, responsive web, and websites, including complex system, user, ecommerce, and transactional experiences.
Expert understanding of user-centered design principles and best practices, and rapid ideation processes such as Lean UX, Design Sprints, and Agile.
A seasoned track record working with cross-functional product development and design teams to ship customer-facing digital products.
Advanced experience with content systems, content models, taxonomies, and design systems, including developing and applying brand, voice, tone, plain-language, and accessibility standards.
Experience using quantitative and qualitative data, user research, evaluative testing, analytics, or A/B testing to inform content strategy and improve digital experiences.
Experience leveraging AI agents, automation, or assistants in shipping and production, including human-in-the-loop review of prompts, responses, behaviors, and content quality.
Highly proficient in design, content, and design-to-code tools such as Figma, Copilot, Content Management Systems, Lovable, and Claude Code.
Works well with others, builds and nurtures strong cross-functional relationships, and has a proven ability to influence priorities through data and storytelling.
Recognized as a key partner by product management, engineering, legal, risk, and design peers.
Self-motivated problem solver with a strong work ethic, reliable issue resolution, and time management skills with an intense focus on achieving results.
Track record of maximizing impact, reflecting on outcomes, sharing learnings, and helping others do their best work.
Strong interest in and aptitude for self-learning new content design, AI, data, and technology skills.
Demonstrates strong listening, with excellent written and verbal communication, storytelling, and presentation skills.
Applies legal, risk, regulatory knowledge and domain expertise to content solutions and strategy.
Adapts swiftly and positively to change, embodying curiosity, resilience, and flexibility.
Financial or similar regulated industry experience preferred.
Bachelor’s degree with corresponding content design experience.
Knowledge of collaboration and production tools such as MCP (Model Context Protocol), Content Management Systems (CMS), JIRA, and Confluence.

Skills

User Experience Design
Critical Thinking
Problem Solving
Collaboration
Adaptability
Product Design and Development
Research
Stakeholder Management
Decision Making
Project Management
Usability Testing
Process Management
Agile Practices
Written Communication

Location

US - CA - San Francisco - 315 Montgomery St - 315 Montgomery (CA5704)
US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100)
US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150)
US - NY - New York - 114 W 47th St - 114 W 47th St - Ust (NY8114)
US - WA - Seattle - 401 Union St - Rainier Square (WA1510)

Work Type

Onsite

Experience Level

Education Level

High School Diploma / GED / Secondary School or equivalent
Bachelor’s degree

Salary/Compensations

$144,300.00 - $170,700.00 annualized salary

Benefits

Discretionary incentive eligible
Eligible to participate in the annual discretionary plan.
Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.
This role is currently benefits eligible.
Industry-leading benefits
Access to paid time off
Resources and support to our employees

About the Company

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection.
We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.
Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth.
We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success.
This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.
We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences.
These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.
Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development.
Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.
At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Equal Opportunity

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.