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About the Role
Peregrine is seeking a founding product marketer for its Federal market, reporting to the VP of Product Marketing. This full-stack role involves building the federal marketing foundation from scratch, including positioning, embedded work with capture and pre-sales, and early campaign testing within live pursuits.
Responsibilities
- Own federal positioning and messaging, translating proven state and local law enforcement work for federal missions and articulating how trust is earned (auditability, access controls, accountable AI).
- Run discovery in unproven segments, including win-loss analysis, buyer research, and messaging hypothesis testing through live pursuits.
- Feed product marketing messaging into the capture-led win strategy for pursuits, including positioning, competitive counters, and validating claims across various response types.
- Build pre-solicitation content to influence acquisitions at scale, such as capability briefings, mission white papers, and industry day materials.
- Equip pre-sales teams with first-call narratives, demo storylines, and objection handling.
- Partner with the growth team to deliver early test campaigns, defining segments, engaging external partners and events, and producing market-facing assets.
- Package deployment proof into federal-ready evidence, including case studies, references, and outcome data cleared for public use.
- Incorporate learnings from pursuits and campaigns back into positioning and product strategy.
- Build a marketing motion from the ground up.
- Go directly to the source: program offices, contracting officers, agents, and analysts in the field.
- Form a point of view from limited data and revise it based on evidence.
- State only proven claims, even during pursuits.
- Be present in the room: onsite in DC, at industry days, and alongside capture and pre-sales teams.
- Understand the concrete mission, including specific agencies, people, and problems to be solved.
Requirements
- Authorship that changed an outcome, such as a positioning document that influenced a deal, requirement, or executive decision.
- Working knowledge of the federal procurement lifecycle and compliance frameworks used by federal buyers.
- 7+ years in product marketing or adjacent go-to-market roles.
- 3+ years marketing or selling technology to the US federal government.
- Proficiency across the full product marketing stack: positioning, pursuit support, enablement, and campaign execution.
- Comfort treating an unmapped segment as a research problem with a deadline.
- Judgment on when a claim is proven versus promising, developed through collaboration with technical field teams.
- Ability to operate across technical depth for program offices and plain language for public surfaces.
Skills
- Product marketing
- Go-to-market strategy
- Positioning
- Messaging
- Federal procurement lifecycle
- Compliance frameworks
- Sales enablement
- Campaign execution
- Market research
- Buyer research
- Win-loss analysis
- Content creation
- Technical writing
- Public speaking
- Data analysis
Location
- DC
Work Type
- Onsite
Experience Level
- 7+ years in product marketing or adjacent go-to-market roles
- 3+ years marketing or selling technology to the US federal government
Salary/Compensations
- $155,000—$185,000 USD
Benefits
- Equity (if applicable)
- Bonus (if applicable)
About the Company
- Backed by leading Silicon Valley investors, Peregrine helps public safety organizations, state and local and governments, federal agencies, and private-sector institutions address society’s challenges with unprecedented speed and accuracy.
- Our AI-enabled platform turns siloed and disconnected data into operational intelligence — instantly surfacing mission-critical information to empower better, faster decisions that improve outcomes at every touchpoint.
- Peregrine supports hundreds of customers across 30+ states and two countries, serving more than 125 million people.
- The company is expanding into the enterprise and internationally.
Equal Opportunity
- Peregrine Technologies is committed to creating an inclusive environment for all employees.
- We celebrate diversity and are a proud equal opportunity employer.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.