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About the Role
Little Moons is seeking a Senior Brand Manager to enhance brand attention and ensure every brand moment counts. This new role offers a significant opportunity to leverage an engaged community and an exciting agenda for 2026/2027, transforming engagement into marketing that people actively choose to interact with, discuss, and share. Working closely with the Head of Brand Marketing, you will shape major campaigns, innovation launches, and brand collaborations, elevating communication standards and creative development to generate awareness, conversation, and cultural impact. The role requires challenging the status quo, thinking big, and driving brilliant ideas forward with ambition and hustle.
Responsibilities
- Help build the Little Moons fame engine, creating earned attention across innovation launches, brand campaigns, and cultural connections.
- Develop and embed an earned attention-first approach across all major brand activities.
- Monitor campaigns from development to launch, identifying opportunities to increase impact and cultural relevance.
- Develop scalable and repeatable launch approaches for global markets.
- Identify opportunities to grow brand fame through PR, retail activations, and marketing initiatives.
- Develop communications frameworks that translate brand strategy into impactful consumer-facing activities.
- Raise the quality of communications planning and execution across earned, owned, and paid channels.
- Develop scalable campaign and global launch toolkits for multiple markets, ensuring local relevance.
- Identify partnership opportunities with brands and talent that align with cultural relevance and audience fit.
- Pitch and outreach to prospective partners, creating compelling collaboration ideas.
- Collaborate with the marketing team to execute partnerships through campaigns and launches.
- Continuously seek new partnership opportunities and cultural connections to reach new audiences.
- Lead relationships with agency partners, freelancers, and specialist talent.
- Set clear expectations for partners, challenge thinking, and push for stronger work.
- Challenge briefs and creative development to ensure distinctive and shareable work.
- Identify capability gaps and bring in external expertise or talent.
- Ensure external partners operate as a seamless extension of the marketing team.
- Line manage and develop the Assistant Brand Manager.
- Build capability across the marketing team in communications planning, earned-attention marketing, and campaign effectiveness.
- Create frameworks, tools, and best-practice processes to improve marketing quality and consistency.
- Partner with Brand Managers to embed earned-attention planning in innovation launches and activation plans.
Requirements
- Proven experience operating successfully at Senior Brand Manager level, with ownership of brand strategy, campaign development, and cross-functional delivery.
- Proven experience developing strategic brand partnerships and collaborations that enhance brand equity and deliver measurable results.
- Experience building brands in digital-first consumer environments, with a strong understanding of culture, social channels, creators, and emerging trends.
- Strong agency leadership experience, with a track record of building long-term agency partnerships, inspiring excellent creative work, and effectively managing performance and delivery.
- All applicants must have the right to work in the United Kingdom.
Skills
- Brand Strategy
- Campaign Development
- Cross-functional Delivery
- Strategic Brand Partnerships
- Collaboration
- Digital-First Consumer Environments
- Culture Understanding
- Social Channels
- Creators
- Emerging Trends
- Agency Leadership
- Creative Development
- Performance Management
- Communications Planning
- Earned-Attention Marketing
- Campaign Effectiveness
Location
- United Kingdom
Work Type
- Full-time
Experience Level
- Senior
Benefits
- Opportunity to grow and evolve role and responsibilities with a fast-growing business.
- Support, guidance, and training.
- Medicash, Private Health Scheme & Life Insurance.
- Enhanced Baby Leave (sixteen weeks off on full pay for new parents after one year of service).
- Remote emotional support through Health Assured.
- Discretionary annual bonus based on company performance.
- Paid sick leave.
- Respect, trust, and honesty.
- 25 days holiday plus public holidays.
- Additional days off with long service.
- Salary Extra - Discounts and Vouchers.
- Birthday off.
- Team volunteer days.
- Cycle to work scheme.
About the Company
- Little Moons is a fast-growing and dynamic business.
- We have an incredibly engaged community and an exciting agenda for 2026/2027.
- We are committed to creating a culture where inclusiveness is a way of being.
- Our approach to diversity is about embracing everyone; everyone is welcome.
- We are diverse in age, race, physical or mental ability, ethnicity, and perspective.
- Our diversity fuels innovation, brings diversity of thought, and connects us closer to our customers and the communities we serve.
Equal Opportunity
- We are committed to welcoming everyone, regardless of gender identity, orientation or expression.
- We are diverse in age, race, physical or mental ability, ethnicity, and perspective.