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About the Role

As the Retention Marketing Lead for DashPass, you will define and evolve the membership marketing vision, translating subscriber growth and retention goals into CRM strategies and leading a team responsible for delivering high-quality, data-driven campaigns across email, push, SMS, promotions, and in-app messaging. You will collaborate with all parts of the business, ensuring cohesive strategy, clear prioritization, and measurable business impact on membership growth and retention. This role aims to drive incremental GOV and Paid Net Adds.

Responsibilities

Oversee all owned channel marketing campaigns and programs across the DashPass lifecycle, ensuring a cohesive, personalized journey
Lead the development of annual and quarterly Retention marketing plans, maximizing incremental gains to meet overarching audience-level business targets
Manage a team of Retention Marketers, providing structure and coaching for the team to deliver against retention and engagement goals
Oversee the testing roadmap for CRM campaigns including message/content strategy, target audience segmentation, and measurement plans
Identify and develop means for improving personalization and relevance across the DashPass lifecycle and partner with Analytics on developing associate measurement frameworks
Partner with cross-functional leaders (Analytics, Product, Integrated Marketing, Strategy & Operations) to identify strategic initiatives that drive operational scale and efficiency
Use data to define KPIs and goals across different segments, identify trends, and optimize marketing programs and deliver upon overall company goals
Partner with MarTech, Product, and Operations to continually advance CRM infrastructure, inclusive of evaluating and optimizing technical platforms and tooling, developing and actioning on new customer models, and optimizing campaign measurement practices.

Requirements

8+ years of experience in lifecycle marketing, CRM, and/or growth marketing
3+ years managing high-performing teams
Managing managers experience a plus
Record of driving business results via cross-channel marketing campaigns
Strong stakeholder management and interpersonal skills
Hands-on experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
Working knowledge of data tools (e.g., SQL, Databricks, Sigma)
Working knowledge of AI tools (e.g., ChatGPT, Claude, or similar) to drive analysis, experimentation, and productivity
Extreme organization, dependability, self-motivation & ability to multi-task

Skills

Lifecycle marketing
CRM
Growth marketing
Cross-channel marketing campaigns
Stakeholder management
Interpersonal skills
ESP
Segmentation tools
Complex data structures and systems
SQL
Databricks
Sigma
ChatGPT
Claude

Location

United States
Illinois
Colorado
San Francisco
Los Angeles
NYC
Remote

Work Type

Full-time
Remote

Experience Level

8+ years of experience
3+ years managing teams

Education Level

Bachelor’s degree or equivalent experience

Salary/Compensations

$159,800—$235,000 USD

Benefits

Opportunities for equity grants
401(k) plan with employer matching
16 weeks of paid parental leave
Wellness benefits
Commuter benefits match
Paid time off
Paid sick leave
Medical benefits
Dental benefits
Vision benefits
11 paid holidays
Disability and basic life insurance
Family-forming assistance
Mental health program
Flexible paid time off/vacation (for salaried roles)
80 hours of paid sick time per year (for salaried roles)

About the Company

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers.
We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers.
We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Equal Opportunity

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status.
Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office.
Whether blatant or hidden, barriers to success have no place at DoorDash.
We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply.
Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.