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About the Role
The Marketing Officer coordinates, executes, and monitors all marketing communication initiatives for the Bank. This role involves generating reports, providing marketing support, and managing digital marketing efforts, while also supervising the Marketing Assistant.
Responsibilities
- Support the development, planning, and implementation of advertising strategies and campaigns.
- Perform quality control for marketing collateral such as flyers, promotional items, and posters.
- Generate marketing and custom reports and lists for business units.
- Coordinate with advertising, PR, and social media agencies to improve production and execution.
- Design and implement direct email marketing campaigns.
- Assist in developing digital media strategies and execution plans.
- Manage marketing compliance review, approval processes, and documentation.
- Manage creative agency relationships, including deadlines and campaign scope.
- Oversee promotional item and vendor management.
- Coordinate, execute, and oversee event marketing to maximize exposure.
- Track and update website content.
- Report on marketing campaign results.
- Recommend best practices for new banking product or solution campaigns.
- Provide marketing customer service support for branches.
- Offer administrative support for branches and departments.
- Perform additional tasks as assigned by the Marketing Manager.
- Comply with all Bank policies, procedures, and regulatory requirements, including completing all required training.
Requirements
- Must be authorized to work in the US.
Skills
- Google Analytics
- Google Tag Manager
- Google AdWords
- Website content management using CMS tool
- Vendor management
- Negotiating skills
- Social media platforms
- Marketing automation tools (e.g., Salesforce, HubSpot)
- SEO/SEM
- Event marketing planning, coordination, and execution
- Customer service
- Organizational skills
- Verbal communication
- Written communication
- Bilingual in English and Korean
- Ability to work independently under pressure
- Ability to meet deadlines
- Project management
- Prioritization
- Multitasking
- Managing multiple projects simultaneously
- Understanding of marketing compliance regulations and laws
- MS Office Suite (Outlook, Word, Excel, PowerPoint)
- Adobe Creative Suite
Work Type
- full-time
Education Level
- Bachelor's degree in marketing, advertising, communications or relevant experience preferred
Salary/Compensations
- $60,000 - $70,000
Benefits
- Medical
- Dental
- Vision
- Life Insurance
- 401k retirement savings plan
- Paid federal holidays
Equal Opportunity
- All applicants will receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, gender expression, genetic information, or military or Veteran status, or any other characteristic protected by law.