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About the Role
Build and operate an AI-powered creator and social media engine across top US brands, using social platforms and creator-led content as a primary distribution channel for brand storytelling and product discovery. This role combines content creation, creator collaboration, and systems-building to ensure strong brand presence and support performance marketing.
Responsibilities
- Create and publish content across Instagram, TikTok, and YouTube using AI-assisted workflows.
- Develop and operate high-velocity content systems leveraging tools such as LLMs, video generation, and editing platforms.
- Manage publishing cadence and continuously test content variations to improve performance.
- Monitor and engage with communities through comments, DMs, and creator interaction.
- Identify emerging platform trends and rapidly translate them into testable content formats.
- Ensure consistency between organic storytelling and campaign narratives.
- Build and operate automated pipelines for sourcing, evaluating, and prioritizing creators.
- Leverage AI tools to personalize outreach and improve response and conversion rates.
- Directly manage creator collaborations and activations with a test-and-learn approach.
- Continuously identify high-potential creators across relevant categories.
- Develop repeatable systems to scale creator partnerships efficiently.
- Develop and maintain a scalable pipeline of UGC assets to support paid media channels.
- Translate performance insights into creator prompts, scripts, and content directions.
- Generate high volumes of ad-ready creative through structured creator workflows.
- Collaborate with Brand, Creative, and Growth teams to increase testing velocity.
- Continuously refine content formats based on campaign performance.
- Leverage AI tools and internal systems to automate key workflows across content and creator operations.
- Build and improve processes for content generation, creator outreach, and performance tracking.
- Integrate tools such as Dify, automation platforms, and APIs to increase efficiency and output.
- Continuously optimize workflows to reduce manual effort and increase scalability.
- Monitor social platforms to identify emerging trends, formats, and cultural moments.
- Quickly translate insights into content, creator activations, and experiments.
- Operate with a rapid test-and-learn mindset, prioritizing speed and iteration over long planning cycles.
- Identify and execute partnership opportunities across creators, podcasts, newsletters, and communities.
- Support brand presence during launches, activations, and key moments through scrappy, high-impact initiatives.
- Act as a connector between US market trends and broader brand strategy.
- Track engagement, reach, and conversion impact across content and creator initiatives.
- Use performance insights to refine content formats, creator selection, and workflows.
- Collaborate with Growth and Brand teams to identify and scale high-performing opportunities.
Requirements
- Based in the United States with strong familiarity with US creator culture and platform trends.
- Experience managing social media channels for consumer brands.
- Experience developing creator partnerships or influencer programs.
- Strong understanding of TikTok, Instagram, Reddit, and YouTube ecosystems.
- Experience supporting UGC production for paid media is highly preferred.
- Background in consumer brands, wellness, lifestyle, beauty, or CPG is a plus.
- Experience working with agencies or creator networks is preferred.
- Comfortable working cross-functionally with creative, brand, and performance teams.
- Entrepreneurial mindset with ability to identify opportunities proactively.
- Experience working with AI-supported workflows or creator sourcing tools is a plus.
- Excellent communication skills, both written and verbal.
- Technical fluency is a prerequisite for excellence.
- Excited to pioneer new ways of working by leveraging LLMs, automated workflows, and data analysis tools.
- Practitioner of the "automated-first" mindset.
- Relentless "learn-and-apply" loop.
- Commitment to continuous experimentation and the proactive application of AI to solve complex business problems.
Skills
- AI-powered creator and social media engine
- Social platforms
- Creator-led content
- Brand storytelling
- Product discovery
- Social media strategy
- TikTok
- YouTube
- AI tools
- Content creation
- Content publishing
- Community interaction
- AI-driven workflows
- Creator sourcing
- Creator outreach
- Creator activation
- Automation
- Systems-building
- Performance marketing
- Brand Marketing
- Creative
- Growth teams
- LLMs
- Video generation
- Editing platforms
- UGC Pipeline for Paid Media
- Dify
- Automation platforms
- APIs
- Trend Identification
- Rapid Experimentation
- Partnerships
- Brand Visibility
- Podcast partnerships
- Newsletter partnerships
- Community partnerships
- Performance Monitoring
- Optimization
- US creator culture
- US platform trends
- Consumer brands
- Wellness
- Lifestyle
- Beauty
- CPG
- Creator networks
- Written communication
- Verbal communication
- Automated workflows
- Data analysis tools
- AI coding agents
- Copilot
- Antigravity
- Agentic workflows
- N8N
- SQL
Location
- United States
Work Type
- Full-time
Experience Level
- Mid-level
Salary/Compensations
- $100-110K per year
About the Company
- The Marketing team scales our brands efficiently by combining creative execution with data-driven experimentation, managing all marketing channels to drive brand growth.
- At Essor, technical fluency is a prerequisite for excellence.
- We are committed to your growth through active mentorship and internal upskilling.
Equal Opportunity
- All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered.
- No qualified applicants will be discriminated against on the basis of disability or protected veteran status.