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About the Role
Orange Barrel Media is seeking a Research & Insights Director to lead research initiatives, acting as a strategic liaison between data, sales, and major clients. This senior, client-facing role requires deep OOH expertise to translate insights into data-driven media decisions for agencies and national brands.
Responsibilities
- Own day-to-day management of research and insights projects, ensuring rigor, accuracy, and on-time delivery.
- Manage and mentor the Research & Insights Manager and the broader research function.
- Lead the building of a library of research-backed case studies and marketing materials.
- Engage with clients and guide conversations with Sales executives, presenting findings and translating data into recommendations.
- Identify opportunities to increase OOH budget share and build research cases to win business.
- Seek competitive advantages using data and research to aid marketing in creating compelling external-facing materials.
- Build and maintain relationships with third-party research vendors.
- Evaluate new data sources and tools, advising management on capability expansion or efficiency opportunities.
- Partner with Sales leadership and Marketing to provide ongoing data, research, and insights.
- Stay current on OOH format performance, media measurement, and research methodology trends.
- Maintain a working view of competitor and alternative-format offerings to keep comparative claims current and credible.
Requirements
- 8+ years in research, insights, or analytics in media, advertising, or a client-facing research role.
- Experience managing people and leading or scaling a research function.
- Comfort and credibility presenting directly to clients.
- Ability to defend methodology, field hard questions, and connect data to business outcomes.
- Strong quantitative and analytical skills.
- Demonstrated ability to translate research into revenue.
- Excellent written and verbal communication skills.
- Experience partnering cross-functionally with sales and marketing teams.
- Familiarity with OOH measurement standards and vendors or comparable media measurement currencies is ideal.
- A desire to help lift others up by sharing expertise and supporting internal stakeholders.
Skills
- OOH experience
- Client-facing research
- Quantitative analysis
- Analytical skills
- Written communication
- Verbal communication
- Data translation
- Methodology defense
- Media measurement
- Research methodology
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior
About the Company
- Orange Barrel Media is a leader in the out-of-home advertising industry.