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About the Role
The Senior Vice President, Business Development will lead Comscore’s platform partnership strategy, focusing on expanding the distribution, adoption, usage visibility, and monetization of Comscore’s digital analytics, activation, targeting, and measurement products through third-party media and advertising platforms. This role involves building and managing strategic partnerships, influencing partner roadmaps, structuring commercial models, and securing necessary rights and reporting. This senior individual contributor will collaborate with various internal departments and executive leadership to align partnerships with Comscore’s strategic goals.
Responsibilities
- Develop and execute Comscore’s platform partnership strategy across priority media, advertising, activation, analytics, measurement, and delivery platforms.
- Build and manage senior-level relationships with strategic platform partners to expand the availability and adoption of Comscore products.
- Strengthen Comscore’s position for integration, prioritization, and launch by understanding partner roadmap processes and mobilizing internal stakeholders.
- Negotiate commercial structures, revenue-share models, usage-data rights, reporting requirements, renewals, amendments, and related partnership terms.
- Ensure Comscore has visibility into product usage, customer adoption, partner performance, revenue generation, and monetization opportunities.
- Evaluate platform partnerships and digital data opportunities based on strategic value, customer need, economics, scalability, rights, privacy requirements, and long-term business impact.
- Acquire, renew, license, or rationalize digital data assets that directly support Comscore’s digital and cross-channel product strategy.
- Establish clear operating models for partner launch, governance, support, renewal, escalation, accountability, and ongoing performance management.
Requirements
- 15+ years of experience in business development, strategic partnerships, platform partnerships, data licensing, digital media, advertising technology, audience measurement, corporate development, or related fields.
- Proven success negotiating complex commercial partnerships, platform distribution arrangements, revenue-share models, and data licensing agreements.
- Strong understanding of digital media and advertising technology ecosystems, including programmatic, social, retail media, activation, measurement, analytics, and delivery platforms.
- Experience influencing senior external partners and aligning internal cross-functional teams around strategic opportunities.
- Strong financial and commercial judgment, with the ability to evaluate partnership economics, implementation complexity, rights requirements, usage visibility, and margin impact.
- Experience with digital data ecosystems, including streaming, podcast, creator and social, audience, activation, or consumption data, preferred.
- Strategic, commercially rigorous, and highly accountable for business outcomes.
- Comfortable operating in complex, ambiguous environments with product, legal, privacy, technical, financial, and partner tradeoffs.
- A strong relationship builder who can earn trust externally while representing Comscore’s interests clearly and professionally.
- Collaborative, pragmatic, influential, and action-oriented, with strong executive presence and disciplined follow-through.
Location
- New York, NY
- Reston, VA
Experience Level
- Senior
Salary/Compensations
- $225–$275K
About the Company
- At Comscore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you.
- Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.
Equal Opportunity
- We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.
- To comply with federal law, Comscore participates in E-Verify. Successful candidates must pass the E-Verify process after hire.