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About the Role

As a Product Marketing Manager focused on AI at Sigma, you will help define how we communicate the value of our AI capabilities to the market. This role requires translating complex AI features into clear market messages, sales narratives, and customer stories. We seek individuals with intellectual curiosity about AI, a bias for action, and strong messaging instincts.

Responsibilities

Develop and refine positioning and messaging for Sigma's AI features in collaboration with the Director of Product Marketing, AI and the Product team.
Create sales enablement content, including one-pagers, battlecards, demo guides, and objection handlers.
Support product launches for AI features by coordinating across product, design, marketing, and sales.
Research competitors' AI positioning to identify opportunities for Sigma's differentiation.
Write and contribute to thought leadership content, blog posts, and customer-facing collateral.
Gather and synthesize customer and prospect insights to improve messaging.
Partner with demand generation and content teams to ensure consistent AI messaging across campaigns, website, and events.

Requirements

3+ years of product marketing experience in B2B enterprise software and/or cloud data platforms.
Ability to learn quickly and deeply on new technologies, markets, or buyer personas.
Exceptional written communication skills: clear, concise, and compelling.
Strong instincts for messaging resonance with technical and business buyers.
Experience working with AI products or AI-powered features.
Experience partnering with sales to develop enablement materials.
Comfort with ambiguity and ability to prioritize effectively in a fast-moving environment.
Familiarity with the cloud data platform or analytics ecosystem is a plus.

Skills

Product Marketing
AI
Messaging
Sales Enablement
Content Creation
Market Research
Competitive Analysis
Customer Insights
Demand Generation
B2B Enterprise Software
Cloud Data Platforms
Written Communication
Collaboration

Location

SF
NYC
London
Sydney

Work Type

In-office
Full-time

Experience Level

3+ years

Benefits

Equity
Generous health benefits
Flexible time off policy
Paid bonding time for all new parents
Traditional and Roth 401k
Commuter and FSA benefits
Lunch Program
Dog friendly office

About the Company

Sigma is the AI Apps and agentic analytics platform built on the cloud data warehouse.
Business and technical teams use Sigma to explore live data, build intelligent applications, and automate critical workflows without moving data or breaking governance.
Sigma supports a spreadsheet interface, SQL, Python, and native AI in a single governed workspace.
Sigma is trusted by more than 2,000 customers, including AMD, Duolingo, Colgate-Palmolive, and JPMorgan Chase.
Sigma announced its $80M in Series E financing in May 2026.
Sigma reached $200M in annual recurring revenue in April 2026, with more than 100% year-over-year growth and 1.1 million new active users added in the latest fiscal year.

Equal Opportunity

Sigma is an equal opportunity employer.
We are committed to building a smart and strong team regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, veteran, or any other protected status.