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About the Role
HelloFresh's Onboarding squad owns the highest-leverage window in the customer lifecycle, guiding new customers from conversion to loyalty. This role leads the Onboarding squad, defining the product vision for habitual, high-value subscription, and owning the end-to-end early customer experience across web and app. The key challenge is building and scaling the Next Best Action (NBA) framework, an ML-powered system for personalized customer engagement.
Responsibilities
- Own the product vision and strategy for the end-to-end Onboarding experience across all HelloFresh Group brands.
- Lead the build and scaling of the Next Best Action (NBA) framework.
- Drive measurable improvement in Settled Conversion rate through a high-velocity experimentation roadmap.
- Own the full-surface onboarding experience across all channels and surfaces.
- Partner with Data Science and Engineering to define data and ML foundations for personalized onboarding.
- Act as the connective tissue between squads and tribes, aligning teams around a unified onboarding strategy.
- Build deep consumer empathy through research and analysis to inform product decisions.
- Define and own success metrics for Onboarding and hold the squad accountable.
- Own BAU operations, including triaging issues and serving as an escalation point.
- Drive cross-functional alignment as a single-threaded leader across global tribes.
Requirements
- Deep understanding of subscription customer lifecycle dynamics and early retention levers.
- Proven experience owning end-to-end product experiences spanning web and native app.
- 6+ years of PM experience at Senior or Staff level with hands-on growth experimentation expertise.
- Exceptional ability to operate across squad and tribe boundaries, aligning diverse teams.
- Comfortable partnering with Data Science to define and govern ML-powered personalization systems.
- Proven experience taking complex, ambiguous product problems and turning them into shipped product at scale.
- Ability to combine qualitative empathy with quantitative rigor.
- High agency and ownership mindset; diagnosing, deciding, and driving.
- Experience in consumer subscription products with structured growth experiments (A/B and multivariate testing).
- Experience orchestrating cross-functional work under uncertainty.
Skills
- Customer Lifecycle Management
- Early Retention Strategies
- Cross-Surface Product Leadership
- Web and Native App Experience
- Growth Experimentation
- A/B Testing
- Multivariate Testing
- Collaboration
- Stakeholder Alignment
- Data and ML Product Fluency
- 0-to-1 Product Builds
- Consumer Empathy
- Quantitative Analysis
- Qualitative Research
- Product Strategy
- Product Vision
- Experimentation Roadmaps
- CRM
- Data Science Partnership
- Engineering Partnership
- Agile Methodologies
Location
- Toronto, ON
Work Type
- Hybrid
- Flexible Hybrid
Experience Level
- Senior
- Staff
Salary/Compensations
- $164,850—$174,850 CAD
Benefits
- 75% discount on weekly HelloFresh and Chefs Plate meal kits
- 50% off weekly Factor meal box
- Health & Dental benefits from day 1
- Health Spending Account
- Unlimited access to the Headspace app
- 25% discount on GoodLife fitness memberships
- Generous vacation and PTO
- Parental leave top-up program
- Support for career progression and continued learning
- Team socials and engaging company days
- Diversity & Inclusion Initiatives
- Flexible Hybrid work
About the Company
- HelloFresh is a meal kit company.
Equal Opportunity
- HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.