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About the Role
The Marketing & Referral Coordinator is responsible for building, maintaining, and strengthening relationships with referring dental offices while increasing patient referrals and community awareness of the oral surgery practice. This position combines field-based outreach with in-office referral development and marketing activities.
Responsibilities
- Develop and maintain strong relationships with dentists, dental specialists, physicians, and their office teams.
- Conduct regular visits to existing and prospective referring offices to promote the practice, providers, services, and patient experience.
- Identify and develop new referral relationships within the community.
- Conduct referral calls, thank referring offices, and provide appropriate follow-up regarding referrals and scheduling.
- Re-engage offices with declining or inactive referral activity and identify opportunities to strengthen relationships.
- Deliver marketing materials, educational information, referral resources, and approved appreciation items to referring offices.
- Coordinate and participate in office visits, lunches, open houses, study clubs, educational programs, and other outreach events.
- Maintain an accurate referral database and document office visits, calls, follow-up activities, and relationship-development opportunities.
- Monitor referral activity and identify trends by referring office and provider.
- Prepare referral reports and communicate trends, concerns, and growth opportunities to surgeons and practice leadership.
- Establish and work toward measurable referral-development and outreach goals.
- Participate in regular marketing and referral strategy discussions with practice leadership.
- Assist with marketing initiatives designed to increase referrals, patient volume, and practice awareness.
- Support website and social media content to ensure practice information is accurate, engaging, and current.
- Coordinate marketing materials, referral resources, promotional items, and event needs.
- Partner with practice leadership and the Marketing Department to ensure outreach activities align with practice goals.
- Assist with employee engagement activities and special projects as needed.
- Provide occasional front-office support based on business needs.
Requirements
- Experience in marketing, business development, referral outreach, sales, customer relationship management, or a related field; healthcare or dental experience preferred.
- Strong relationship-building, customer service, and communication skills.
- Professional and confident when communicating with doctors and dental office teams.
- Comfortable conducting frequent telephone outreach and face-to-face office visits.
- Self-motivated, organized, and able to work independently while remaining accountable to established goals.
- Ability to manage multiple priorities and demonstrate strong follow-through.
- Familiarity with social media, digital marketing, and basic referral/data tracking.
- Proficiency with Microsoft Office and ability to learn practice management or CRM systems.
- Valid driver's license and reliable transportation for local travel.
- Ability to travel locally to referring offices and events.
- Ability to lift and carry marketing materials and supplies up to 25 pounds.
- Ability to work both independently in the field and collaboratively within the practice.
- Occasional attendance at events outside normal business hours may be required.
Skills
- Relationship-building
- Customer service
- Communication
- Social media
- Digital marketing
- Referral tracking
- Data tracking
- Microsoft Office
- Practice management systems
- CRM systems
- Dental terminology
- Dental referral process
- Sales
- Marketing
- Account management
- Business development
- Event planning
- Community outreach
Location
- Atlanta, GA
Work Type
- Part-time
Salary/Compensations
- $24.00 - $29.00 Hourly
About the Company
- Peachtree Dunwoody Oral and Facial 5505 Peachtree Dunwoody Road, Suite 660 Sandy Springs, GA 30342