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About the Role
Serve as a strategic marketer driving Enterprise go-to-market (GTM) initiatives to generate a high-converting pipeline for Benevity’s global business. Take ownership of a dedicated portfolio, designing and executing full-funnel demand generation strategies that elevate brand engagement and support revenue goals. Combine data-driven insights with creative execution to deliver exceptional client experiences while expanding our impact.
Responsibilities
- Develop and execute full-funnel demand generation strategies across webinars, email campaigns, and paid channels
- Align enterprise marketing initiatives with company-wide goals to maximize pipeline growth and revenue
- Partner with Product Marketing to translate positioning and target market insights into actionable campaigns
- Lead multi-channel campaigns that deliver engaging, outcome-focused experiences for prospective clients
- Collaborate with channel partners to identify and execute the most effective media mix for target audiences
- Own lead volume and pipeline targets, ensuring high-quality conversions that translate directly to business growth
- Foster strong interdepartmental relationships to ensure consistent messaging and seamless campaign execution
- Evaluate campaign performance using key analytics to continually optimize marketing programs
- Share data-driven insights and strategic recommendations with leadership to enhance overall results
Requirements
- 3+ years of experience in demand generation or related marketing roles within B2B software or Enterprise SaaS
- Demonstrated success in designing and managing full-funnel enterprise marketing campaigns that drive pipeline growth
- Hands-on proficiency with key CRM and marketing automation platforms, specifically Salesforce and HubSpot
- Familiarity or experience with modern growth and outreach tools such as LinkedIn Campaign Manager and Clay
- Collaborative leadership approach with a proven ability to align cross-functional teams toward shared goals
- Strong analytical mind with a track record of translating marketing metrics into actionable campaign improvements
- Inclusive, clear communication style for sharing insights and influencing partners without direct authority
- Self-starter mindset paired with strong organizational skills to balance high-priority deliverables effectively
Skills
- Demand Generation
- B2B Software Marketing
- Enterprise SaaS Marketing
- Full-funnel Marketing Campaigns
- Pipeline Growth
- CRM Platforms
- Marketing Automation Platforms
- Salesforce
- HubSpot
- LinkedIn Campaign Manager
- Clay
- Data Analysis
- Campaign Optimization
- Cross-functional Collaboration
- Communication
- Organizational Skills
Location
- Canada
- Spain
- Switzerland
- United Kingdom
- United States
Work Type
- Hybrid
Experience Level
- 3+ years
About the Company
- Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about.
- Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good.
- We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits.
- We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!
- We embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being.
- Diversity, equity, inclusion and belonging are part of Benevity’s DNA.
- You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.
- We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine.
Equal Opportunity
- Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to accommodations@benevity.com.