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About the Role

The Senior Analyst, Audience Measurement and Insight is responsible for transforming audience data into actionable insights for The Walt Disney Company's EMEA networks and business teams. This role supports decision-making across programming, marketing, distribution, and partnerships by analyzing performance, audience behavior, and market trends across linear, streaming, and YouTube platforms. The position involves reporting, developing, and tracking regional insights using industry measurement data from EMEA markets, with dedicated support for the UK business. Analysis will cover various content genres and may include leading primary research projects to deepen audience understanding. This role supports the Research Manager and collaborates closely with the Audience Measurement and Insight team, embodying Disney's core values of Integrity, Inclusion, Creativity, Collaboration, and Community.

Responsibilities

Lead the delivery of performance analysis and audience insight across linear, streaming, and YouTube.
Translate audience data into clear recommendations for stakeholders including programming, marketing, distribution, partnerships, and leadership teams.
Build trusted relationships with regional and global stakeholders, acting as a key insight partner for EMEA.
Support the Research Manager and Director, and run ad-hoc primary research projects to understand audience viewing behaviors.
Provide holistic performance reviews of TWDC channels and content across platforms, including Television Audience Measurement panel data, Disney+, YouTube, and other available data sets.
Act as a trusted expert across genres, delivering regular insights on audience behavior trends in channel and content performance.
Use internal and external data sources to undertake analysis, identifying key themes and making recommendations to senior marketing or business stakeholders.
Work with local market research teams within EMEA, sharing relevant regional trends, best practices, and guidance, and staying updated on the evolving measurement landscape.
Liaise with the global research team and represent EMEA perspectives to ensure insights support the business at both global and EMEA levels.
Ensure specific insights support the local UK business.
Build independent relationships across business functions and with local teams in the region.
Provide day-to-day guidance and oversight of the team intern and apprentice, in partnership with the other Senior Analyst.

Requirements

Experience working within a broadcaster or media research company.
Advanced skills in Microsoft Office applications, especially Excel and PowerPoint.
Experience in TV audience measurement tools, e.g., TechEdge, Instar Analytics (Infosys).
Experience with data visualization, databases, and analytics tools (e.g., Tableau, Power BI, SQL).
Knowledge and experience of statistical tools e.g. SPSS, Survey Reporter, TGI is desirable but not essential.
Strong data storytelling skills, with the ability to translate complex analysis into clear recommendations.
Highly numerate with excellent analytical skills, including data manipulation.
Confident working with multiple audience measurement, streaming, and digital analytics sources.
Knowledge and experience of qualitative and quantitative research methodologies.
Ability to prioritize competing requests and manage multiple projects independently.
Excellent presentation and communication skills.

Skills

Microsoft Office (Excel, PowerPoint)
TV audience measurement tools (TechEdge, Instar Analytics)
Data visualization
Databases
Analytics tools (Tableau, Power BI, SQL)
Statistical tools (SPSS, Survey Reporter, TGI)
Data storytelling
Analytical skills
Data manipulation
Audience measurement
Streaming analytics
Digital analytics
Qualitative research methodologies
Quantitative research methodologies
Presentation skills
Communication skills

Location

London, United Kingdom

Work Type

Fixed Term Contract
Full time
Hybrid (4 days a week in Hammersmith offices)

Experience Level

Senior

Benefits

25 days annual leave
Private medical insurance & dental care
Complimentary admission to eligible Disney Theme Parks
Access to a wide range of Disney discounts
Excellent parental and guardian leave
Employee Resource Groups (WOMEN @ Disney, Disney Mosaic, Disney PRIDE, ENABLED, TRUST)

About the Company

The Walt Disney Company is a global leader in entertainment and media.
The company operates across various sectors including theme parks, media networks, and direct-to-consumer streaming.

Equal Opportunity

The Walt Disney Company is an Equal Opportunity Employer.
We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong.
Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.