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About the Role

Senior Account Executives at Highwire are trusted advisors, skilled storytellers, and sharp strategists who partner with leading-edge brands in cybersecurity. They excel at tackling complex topics and transforming them into compelling, media-worthy narratives, driving meaningful results for clients.

Responsibilities

Own tactical execution of cybersecurity-focused PR program elements, including media relations, analyst engagement, thought leadership, speaking, and content.
Lead weekly client calls, provide strategic counsel, and serve as a trusted point of contact, even during sensitive or reactive news cycles.
Manage projects from kickoff through execution, keeping deliverables on track and aligned to broader strategic goals.
Develop quarterly cybersecurity campaign plans, incorporating industry trends, breaking news, and creative angles.
Monitor the threat landscape, competitors, and relevant regulatory developments to identify timely commentary opportunities.
Support client media training, including message development and session follow-up.
Help develop budgets and allocate team resources based on evolving client needs.
Lead media strategy and execution for cybersecurity clients, with strong existing relationships across 10+ business, trade, and cybersecurity reporters.
Consistently craft and deliver creative, proactive pitches that generate high-quality media coverage and thought leadership.
Identify new media trends, outlets, and journalists relevant to the security space and share insights across the agency.
Drive and support influencer engagement, content campaigns, and amplification strategies across digital and social platforms.
Use social channels to boost client visibility and executive voice while supporting broader narrative efforts.
Measure and communicate the ROI of PR programs, using analytics to optimize ongoing initiatives.
Coach junior staff on cybersecurity-specific media strategies and relationship building.
Write and edit high-impact cybersecurity-focused content, such as thought leadership articles, press releases, contributed pieces, speaking abstracts, award nominations, analyst briefings, media pitches, briefing books, backgrounders, and internal client materials.
Ensure content reflects technical accuracy, industry nuance, and journalistic relevance.
Create timely, creative narratives that make technical topics relatable to media and business audiences alike.
Lead results reporting and campaign measurement, clearly articulating outcomes and PR value to clients.
Leverage insights and data to refine cybersecurity campaign strategies.
Collaborate across teams to ensure integrated service delivery, especially around AI, design, content, and social media.
Identify and adopt AI tools that support campaign precision, speed, and efficiency.
Mentor and support junior staff, helping them build their cybersecurity knowledge, media skills, and client confidence.
Foster an inclusive, high-performing team culture built on respect, communication, and shared success.
Lead by example through proactive, solution-oriented collaboration and professional conduct.
Contribute to new business initiatives, from background research to pitch participation.
Write for Highwire’s blog and engage with agency social channels to share cybersecurity insights and wins.
Attend and encourage participation in security conferences, networking events, and relevant meetups.
Bring thoughtful ideas to help improve agency culture, workflows, and team growth.
Set and track quarterly goals with your manager to support career development.
Prioritize tasks effectively to meet client goals and internal expectations.
Demonstrate independence in driving projects and initiatives forward with minimal oversight.
Seek feedback and act on it, bringing a continuous improvement mindset to your work.
Consistently meet deadlines and communicate clearly when priorities shift.
Stay up to date on cybersecurity news, industry changes, and media trends.

Requirements

3–5 years of PR/communications experience in an agency setting
Direct experience working with cybersecurity clients or within the security industry
Strong media relationships across tech, business, and security trades (e.g., Wired, TechCrunch, CyberScoop, SC Magazine, Dark Reading, Axios, etc.)
Ability to understand and translate complex cybersecurity topics into compelling media narratives
Excellent writing, editing, and content development skills
Experience managing client communications, priorities, and deliverables
Confidence using analytics tools and reporting on performance metrics
A collaborative, curious, and client-first mindset

Skills

Media relations
Analyst engagement
Thought leadership
Speaking
Content development
Client communication
Project management
Strategic counsel
Media training
Budget management
Influencer engagement
Digital and social media strategy
Analytics
Reporting
AI tools
Mentorship
Team collaboration
New business development
Writing
Editing

Location

New York, NY (Hybrid)
San Francisco, CA (Hybrid)
Remote (California)
Remote (Colorado)
Remote (Connecticut)
Remote (Florida)
Remote (Georgia)
Remote (Illinois)
Remote (Iowa)
Remote (Kansas)
Remote (Maryland)
Remote (Massachusetts)
Remote (Michigan)
Remote (New Hampshire)
Remote (New Jersey)
Remote (New York)
Remote (North Carolina)
Remote (Ohio)
Remote (Oregon)
Remote (Pennsylvania)
Remote (Rhode Island)
Remote (South Carolina)
Remote (Tennessee)
Remote (Texas)
Remote (Utah)
Remote (Virginia)
Remote (Washington)
Remote (Washington, D.C.)

Work Type

Hybrid
Remote

Experience Level

Senior

Salary/Compensations

$63,000 to $90,000

Benefits

Medical coverage
Dental coverage
Vision coverage
401(k) matching
Generous paid time off
Extended summer breaks
Extended winter breaks
Early log-off on Fridays (Empower Hours)
FSA options
Paid parental leave
Commuter benefits
Annual Growth Mindset stipend
Monthly technology reimbursement
Wellness benefit program
501c3 donation matching program
Mentorship opportunities
Ongoing professional development opportunities
Monthly recognition
Team celebrations
Employee referral bonuses
New business referral bonuses
Quarterly Highwire events
Team gatherings
Dog-friendly office environment

About the Company

Highwire is a strategic marketing communications agency at the intersection of innovation and industry, partnering with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose.
With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, Highwire cuts through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.
Highwire believes that storytelling fuels transformation and that the most impactful stories represent all voices and perspectives.
As a values-driven agency, Highwire fosters an inclusive environment where everyone can feel safe, celebrated, and worthy.
Highwire ensures that every Highwire Walker has the requisite support to soar in their careers.
The agency's commitment to diversity, inclusion, and belonging is foundational and embedded in its business and culture.
Highwire aspires to change its industry and build a better future for all.
The people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, and Fierce Distinction.
Highwire seeks individuals with big ideas, strong opinions, and the energy to bring them to life, thriving in an environment that values personal accountability, high standards, and boundless motivation.
Join an award-winning culture and contribute to an exciting and growing business where you can make a real impact.

Equal Opportunity

Highwire fosters an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion, and different abilities—can feel safe, celebrated, and worthy.
Our commitment to diversity, inclusion, and belonging is foundational and embedded in our business and culture.
We aspire to change our industry and build a better future for all.