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About the Role
As our Junior CRM Specialist for Partner Marketing (Germany), you will own end-to-end execution across our local partner channels to engage and empower our B2B brand (Lieferando). Working closely with your team out of Amsterdam and Berlin, you will drive our CRM agenda and elevate how we communicate with restaurant partners across their journey.
Responsibilities
- Build, schedule, and deploy localized B2B marketing, operational, and lifecycle campaigns across Email, WhatsApp, and basic automated journeys using Salesforce Marketing Cloud.
- Manage on-site partner channels by executing pop-up banners, opt-in banners, articles, and other content types across the Partner Hub and Knowledge Centre.
- Execute partner communications for promotional deals, commercial activations, and global initiatives such as Partner Awards comms.
- Oversee and maintain the local partner marketing comms calendar to ensure alignment, execution efficiency, and optimal contact frequency.
- Draft, adapt, and edit clear, value-driven partner communications, reviewing localized German and English text translations.
- Use data tools like Tableau, Monday.com, Salesforce, and Google Sheets to extract performance insights, track campaign metrics, and continuously test and optimize partner comms.
- Manage operational, transactional, and compliance comms as needed, ensuring accurate and timely delivery to partners.
- Manage external suppliers and agency partners to deliver localized channel assets.
Requirements
- Hands-on experience executing email or messaging campaigns within Salesforce Marketing Cloud (or similar enterprise CRM platforms).
- Strong copywriting and content editing skills, with a keen eye for detail and knowledge of channels.
- Solid data handling skills, with the ability to use Tableau, Salesforce reporting, or Google Sheets to monitor campaign performance and draw actionable insights.
- Exceptional organizational skills with the ability to manage campaign timelines, prioritize ad-hoc requests, and maintain high delivery standards.
- Comfort working in a fast-paced environment with a self-starter attitude ready to take ownership, test, and adapt quickly.
- Native or professional fluency in both German and English (written and spoken) to manage regional communication channels.
Skills
- Salesforce Marketing Cloud
- Email marketing
- Messaging campaigns
- Copywriting
- Content editing
- Tableau
- Salesforce reporting
- Google Sheets
- Organizational skills
- German language proficiency
- English language proficiency
Location
- Berlin
Work Type
- Hybrid
- Permanent employment
Experience Level
- Junior
Salary/Compensations
- Competitive compensation package
Benefits
- Open feedback culture
- Regular performance reviews
- Hybrid working options (3 days office, 2 days remote)
- Urban Sports Club membership
- Monthly travel allowance (€59)
- Monthly Lieferando Pay credit (€90)
- Company pension scheme with 20% employer contribution
- Diverse and inclusive team
- After-work drinks
- Regular team events
- Social engagement initiatives
- Summer and/or winter parties
About the Company
- Leading global online delivery platform
- Vision to empower everyday convenience
- Connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe.
Equal Opportunity
- No matter who you are, what you look like, who you love, or where you are from, you can find your place at Lieferando.
- Committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong and can bring their most colourful selves to work every day.