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About the Role
Nexus Black is an AI-first business within IFS, focused on delivering AI solutions for enterprise customers in industries like energy, utilities, aerospace, and manufacturing. This role is responsible for owning marketing campaigns end-to-end, from concept to pipeline generation, utilizing an AI-first marketing stack.
Responsibilities
- Own and execute NxB-led marketing campaigns to position Nexus Black as a leading industrial AI provider.
- Translate product launches, customer proof points, and market narrative into executable Go-To-Market campaigns.
- Drive inbound and net-new demand independently and in collaboration with central IFS teams.
- Prioritize campaign development based on pipeline gaps, regional targets, industry focus, and product milestones.
- Develop creative concepts, write marketing copy for emails and landing pages, and conduct A/B testing.
- Measure and report on campaign results to leadership.
- Partner with the Head of Marketing to architect and operate an AI-first marketing stack.
- Become proficient in AI tools for marketing workflows, content creation, and operational tasks.
- Evaluate and integrate new AI capabilities into the marketing stack.
- Partner with Product Marketing to translate product positioning into compelling messaging.
- Serve as a bridge between strategic objectives and execution, ensuring teams are prioritized and informed.
- Monitor execution progress, remove blockers, and ensure timely delivery.
- Collaborate with sales and BDR teams to provide campaign assets for outreach.
- Align with central IFS marketing to ensure consistent representation of Nexus Black.
- Share campaign best practices and process improvements with the broader marketing team.
- Create high-impact content and assets explaining industrial AI to relevant audiences.
- Operate within HubSpot for campaign management, attribution, reporting, and optimization.
- Analyze campaign performance against KPIs and continuously refine execution.
- Help own and evolve nexusblack.com, including content planning, traffic driving, A/B testing, and optimization.
- Collaborate with AEO/SEO and digital teams to improve discoverability.
- Perform on-site updates using the CMS as needed.
- Manage ongoing budget tracking and vendor invoicing for campaigns.
- Flag budget variances and contribute to campaign investment recommendations.
Requirements
- Proven success in a similar role within an enterprise software sales organization.
- Strong problem-solving skills.
- Ability to multi-task and work under pressure.
- Ability to meet deadlines.
- Ability to navigate a matrix organization to leverage direction and support.
- Skilled relationship builder with exceptional polish.
- Team player with demonstrated ability to influence and partner with internal and external stakeholders.
- Good presentation skills and ability to interact with internal/external customers.
- Ability to act with tact and discretion.
- Resourceful and reliable in identifying solutions and handling complex situations.
- Business level command of English.
- Appropriate local language for the market within which the role is based.
Skills
- AI-first marketing stack operation
- Marketing campaign ownership
- Demand creation
- Go-To-Market campaign execution
- Content creation
- Email marketing
- Landing page marketing
- A/B testing
- Measurement and analytics reporting
- AI tool proficiency (e.g., Claude Cowork, Claude Design)
- HubSpot operation
- Campaign attribution
- Performance analysis
- Website content planning
- Traffic driving
- Website optimization
- CMS usage
- Budget management
- Vendor management
- Cross-functional collaboration
- Product marketing collaboration
- Sales and BDR collaboration
- Verbal communication
- Written communication
About the Company
- Nexus Black is an AI-first business within IFS, built to move quickly, challenge traditional ways of working, and turn the potential of AI into real-world outcomes for enterprise customers.
- We build AI to solve hard problems for the industries that keep the world turning: up on power lines, down on factory floors, and out in the field.
- Our products — Resolve (field service and predictive maintenance), Flow (production planning), Comply (regulatory compliance) and Reason (analytical reasoning) — are used by technicians and engineers who cannot afford a tool that doesn't work first time.
- We pair 40 years of IFS industrial depth with the technical pace of a start-up, and we get results in weeks, not months.
- We're building a team of highly capable, high-ownership people who are comfortable operating across traditional boundaries.
- We care less about rigid job descriptions and more about people who can understand a problem, get hands-on, and own the outcome.