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About the Role

Nexus Black is seeking an Events Marketing Manager to own B2B events, from strategic selection to post-event pipeline reporting. This role focuses on demand generation through live events, driving pipeline influence, lead generation, and revenue contribution.

Responsibilities

Build and maintain a rolling calendar of events, prioritizing against pipeline gaps, regional targets, and industry focus areas.
Evaluate event opportunities against clear go/no-go criteria, including audience fit, pipeline value, and cost.
Translate product launches and market narratives into event concepts.
Own end-to-end event management, including concepting, budgeting, logistics, staffing, and on-site execution.
Maintain event trackers for leadership visibility into timelines, dependencies, budgets, and next steps.
Manage relationships with venues, event organizers, vendors, and sponsorship contacts.
Serve as the on-site point of contact for logistics, registration, speaker coordination, and attendee experience.
Partner with the Head of Marketing to integrate AI-first ways of working into event marketing.
Become proficient in AI tools for multi-step event workflows like briefing documents, planning, synthesis, and reporting.
Use AI tools for rapid production of event assets.
Help evaluate new AI capabilities and advise on workflow connections to the broader CRM ecosystem.
Develop pre-event, during-event, and post-event communication plans.
Ensure brand consistency and quality across all event touchpoints.
Partner with Sales, BDRs, and solution teams to equip customer-facing teams with event assets.
Align with central IFS demand, digital, and regional marketing teams.
Monitor execution across workstreams, remove blockers, and keep stakeholders informed.
Define and track KPIs for every event, including registrations, attendance, cost per lead, cost per meeting, pipeline generated, and marketing-influenced revenue.
Operate within HubSpot for event campaign setup, attribution, and reporting.
Run structured post-event debriefs and feed learnings into future events.
Prepare event overview decks and ROI summaries for leadership review.
Own the events budget, tracking spend, managing vendor invoicing, and ensuring financial accuracy.

Requirements

Proven success running B2B events, ideally within an enterprise software or technology organization.
Excellent project management skills: organized, structured, and deadline-driven.
Ability to manage multiple events and priorities simultaneously.
Detail-oriented and logical, capable of managing complex event workflows with precision under pressure.
Comfortable navigating a matrix organization to secure necessary direction and support.
Strong written and verbal communicator with business-level command of English.
Skilled relationship builder with polish, tact, and a sense of humor.
Team player capable of influencing internal and external stakeholders.
Flexible, adaptable, and resourceful in a fast-paced, evolving environment.
Genuine curiosity about AI tools and their potential to reshape marketing operations.
Willingness to be an early adopter of AI tools.

Skills

Event Strategy
Event Selection
Event Project Management
Event Execution
AI-First Marketing
AI Tools Proficiency
Event Marketing
Event Communications
Cross-Functional Collaboration
Measurement
Optimization
Budget Management
Vendor Management
B2B Events
Enterprise Software Marketing
Technology Marketing
Project Management
Communication
Relationship Building
Adaptability
Resourcefulness
AI Curiosity

Location

Remote

Work Type

Full-time

Experience Level

Mid-level

About the Company

Nexus Black is an AI-first business within IFS, focused on rapidly delivering AI solutions for enterprise customers.
We build AI to solve complex problems in industries such as energy, utilities, aerospace, and manufacturing.
Our products include Resolve (field service and predictive maintenance), Flow (production planning), Comply (regulatory compliance), and Reason (analytical reasoning).
We combine IFS's industrial expertise with a startup's technical pace to achieve results quickly.
We are building a team of highly capable, high-ownership individuals who are comfortable operating across traditional boundaries.
We value problem-solving, hands-on work, and ownership of outcomes over rigid job descriptions.