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About the Role
We’re looking for a Marketing Operations Lead to own and optimize the systems, processes, and integrations that power our inbound and demand generation engine. This role sits at the intersection of Marketing and Sales and is responsible for ensuring top-of-funnel demand is captured, qualified, routed, and delivered to Sales with speed and accuracy. This is a hands-on role focused on marketing automation, data flow, and funnel operations. You’ll work closely with Inbound Sales, Demand Generation, Web, Analytics, and Systems teams to improve lead quality, conversion, and velocity across product-led and sales-assisted motions. The ideal candidate is technically strong, detail-oriented, and curious about how AI and automation can improve process speed, accuracy, and operational efficiency.
Responsibilities
- Act as the primary marketing operations partner to the Inbound Sales team, ensuring high-quality handoffs.
- Own day-to-day configuration, troubleshooting, and optimization of the marketing automation platform.
- Build and maintain workflows, lifecycle automation, and event-based logic supporting inbound and product-led growth.
- Own lead and PQL scoring models and routing logic to ensure fast, accurate delivery to the right sales teams.
- Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals (web, product, form, behavioral).
- Support audience creation, segmentation, and funnel experimentation to improve conversion from first touch to sales-ready demand.
- Monitor inbound funnel performance and identify opportunities to improve volume quality, speed, and efficiency.
- Monitor handoff metrics (e.g., response time, acceptance rates) and drive continuous improvement.
- Own core marketing system integrations with CRM and other GTM tools, ensuring data accuracy and sync health.
- Manage a large and evolving marketing technology stack, including tool setup, integrations, permissions, troubleshooting, vendor coordination, and evaluation of new capabilities as needs evolve.
- Experiment with automation and AI-powered capabilities to reduce manual work and improve process speed, accuracy, and scalability.
Requirements
- 8+ years of experience in marketing operations or GTM operations supporting inbound, demand generation, or PLG motions in a B2B environment.
- Hands-on experience managing marketing automation platforms, including workflows, lifecycle stages, scoring, and routing.
- Strong working knowledge of CRM concepts (leads, contacts, accounts, opportunities) and how data flows across GTM systems.
- Comfortable working with funnel and handoff metrics (e.g., conversion rates, response time, acceptance rates) to drive operational improvements.
- Curious and practical about AI and automation, with experience testing ways to improve process speed, accuracy, or scale.
- Highly organized, execution-focused, and comfortable operating in fast-moving, ambiguous environments while owning outcomes end to end.
Skills
- Marketing Automation
- CRM
- Data Flow
- Funnel Operations
- AI
- Automation
Location
- US Locations
Work Type
- Onsite
- Remote
- Hybrid
Experience Level
- 8+ years of experience
Salary/Compensations
- $132,000—$198,000 USD
Benefits
- Annual cash bonus plan
- Variable compensation (OTE) for sales and customer success roles
- Equity
- Sign-on payments
- Comprehensive health, welfare, and wellbeing benefits
About the Company
- We empower creators to own their destiny by making first-party data accessible and actionable like never before.
- We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond.
- We need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers.
- AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop).
- We provide accommodations as needed.
Equal Opportunity
- Klaviyo is committed to a policy of equal opportunity and non-discrimination.
- We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.