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About the Role

The Head of Marketing will have end-to-end accountability for the marketing function at Hi Rasmus and serve as a close partner to the Chief Commercial Officer, CEO, Product, Clinical, Customer Success, and Sales teams. This is a role for a leader who is equally comfortable developing the company narrative, reviewing campaign creative, building an enterprise ABM strategy, shaping a product launch, working with PR, and sitting with Sales to understand deal dynamics. You will be responsible for building a marketing organization that combines exceptional storytelling with measurable commercial impact. We are looking for someone who understands that brand and growth are not separate disciplines, and that the strongest marketing makes people understand why a company matters and gives the right buyers a reason to act.

Responsibilities

Own and evolve the Hi Rasmus brand, narrative, positioning, and voice.
Translate mission, product differentiation, customer impact, and clinical vision into compelling stories.
Ensure consistency and quality across all external touchpoints.
Build a clear market narrative around Hi Rasmus's differentiation and the future of autism care technology.
Maintain a high bar for creative quality, messaging, and brand execution.
Build a marketing strategy directly connected to company growth and revenue goals.
Partner with Sales and RevOps to develop measurable pipeline-generation programs.
Build and scale enterprise-focused account-based marketing strategies.
Develop integrated campaigns across paid, organic, content, events, partnerships, outbound, and community.
Establish clear attribution, funnel metrics, and reporting connecting marketing investment to commercial outcomes.
Continuously evaluate channel investment.
Partner with Product, Clinical, Research, Sales, and Customer Success to develop go-to-market strategies for new products.
Establish clear positioning and messaging for the platform, products, and AI capabilities.
Develop buyer personas, competitive intelligence, sales enablement, and customer proof points.
Ensure Sales can clearly articulate why Hi Rasmus wins.
Turn customer insight and market intelligence into better positioning, campaigns, and inform product strategy.
Build a content engine that strengthens both brand authority and commercial demand.
Develop a differentiated point of view on autism care technology, clinical impact, AI, outcomes, access, and the future of care delivery.
Partner with internal clinical and research leaders to translate expertise into accessible content.
Build executive thought leadership for key Hi Rasmus leadership team members.
Work cross-departmentally to develop customer stories, research narratives, case studies, white papers, and other proof.
Own corporate communications and public relations strategy.
Lead high-visibility company announcements, partnerships, funding communications, product launches, and media opportunities.
Serve as the internal quality bar for messaging associated with significant company moments.
Develop strong relationships with relevant media, analysts, industry organizations, and external partners.
Prepare executives for media interviews, conference appearances, and other public-facing opportunities.
Build on Hi Rasmus’s strong community and advocacy foundation.
Develop programs that elevate clinicians, customers, parents, researchers, and other voices within the autism care community.
Create a thoughtful event and conference strategy tied to company objectives.
Strengthen referral, ambassador, advocacy, and customer-marketing programs.
Ensure community initiatives remain authentically connected to Hi Rasmus’s mission.
Lead and develop the Hi Rasmus marketing team.
Create clear ownership, accountability, priorities, and performance expectations across the function.
Evolve the team and capabilities required for the company’s next stage.
Develop the right mix of internal talent, agencies, contractors, and technology.
Build a culture of high standards, creativity, speed, accountability, and collaboration.
Own the marketing budget and make disciplined investment decisions.
Establish a clear and differentiated Hi Rasmus brand and category narrative within the first year.
Build a trusted marketing partnership with Sales that contributes measurable pipeline within the first year.
Raise the quality and consistency of every major external company communication within the first year.
Create a repeatable enterprise ABM and demand-generation engine within the first year.
Develop a strong GTM process for product launches within the first year.
Build a content and thought-leadership strategy that strengthens Hi Rasmus’s authority within the first year.
Create clear marketing metrics and operating rhythms within the first year.
Develop a marketing organization capable of supporting the next several stages of company growth within the first year.
Help make Hi Rasmus one of the most recognized and trusted brands in autism care technology within the first year.

Requirements

8+ years of progressive B2B SaaS marketing experience, including meaningful leadership responsibility.
Experience helping scale a growth-stage SaaS company.
Strong experience marketing to enterprise buyers, in addition to SMB.
Demonstrated success building marketing programs that generate measurable pipeline and revenue.
Experience with ABM, demand generation, product marketing, content, brand, and GTM.
Experience leading teams and developing strong marketers.
Exceptional written and verbal communication skills.
Strong visual and creative judgment.
Experience managing executive communications, PR, or significant company announcements.
Ability to move fluidly between high-level strategy and detailed execution.
Comfort operating in a fast-moving environment where the organization is still building processes as it scales.
Experience in healthcare, behavioral health, autism care, education, clinical SaaS, or another mission-driven industry is valuable but not required.
Ability to deeply understand a complex market and translate it into a compelling story.
High standards without creating unnecessary bureaucracy.
Ability to create clarity and trust, give candid and caring feedback, and develop talented people.
Ability to recognize excellent work and challenge work that is not there yet.
Intellectually curious and spend time with customers, Sales, Product, and the market.
Understand numbers and care deeply about pipeline, but do not reduce marketing to lead generation.
Strong taste.
Ability to recognize distinctive, compelling, and worthy execution in campaigns, webpages, keynotes, press releases, customer stories, or product launches.
Comfortable working closely with executives and willing to push back when the story, strategy, or execution can be better.
Motivated by the opportunity to build something meaningful.

Skills

Brand narrative development
Campaign creative review
Enterprise ABM strategy
Product launch strategy
Public Relations
Sales partnership
Storytelling
Commercial impact measurement
Brand positioning
Demand generation
Product marketing
Content marketing
Team leadership
Executive communication
Creative judgment
Strategic planning
Market analysis
Customer insight translation
Budget management
Community building
Event strategy
Advocacy programs

Location

United States - Remote

Work Type

Full Time
Remote
Flexible

Experience Level

8+ years of progressive B2B SaaS marketing experience
Meaningful leadership responsibility

Salary/Compensations

$160,000 - $175,000 / year

Benefits

100% covered health, dental, and vision premium for employee-only standard plan
Employer Sponsored Short-Term Disability Coverage
Employer Sponsored Life Insurance
Optional group benefits: AD&D, long-term disability
Participation in a 401k plan through Empower
Professional development opportunities
Room for growth within the company
10 vacation days
5 sick days
7 paid holidays
3 floating holidays
6 weeks fully paid parental/caregiver leave
Up to 14 weeks paid leave for birthing parents
Fully remote and flexible work environment

About the Company

Innovation – We embrace creativity and seek better solutions.
Integrity – Honesty and trust guide everything we do.
Collaboration – Together, we achieve more.
Growth – We’re committed to personal and professional development.
Empathy – We prioritize understanding and human connection.
Hi Rasmus is at an unusual moment.
We have proven product-market fit, significant customer adoption, strong growth, and the resources to invest aggressively in what comes next.
At the same time, we still operate with the ambition, speed, and mission orientation of a founder-led company.
The opportunity for this person is not to inherit a mature marketing machine.
It is to build one.
And to build it around a company whose success ultimately means helping more clinicians, more families, and more children access better care.