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About the Role
Deliveroo is seeking a B2B Demand Generation Manager to own paid demand generation across operating markets, focusing on growing the merchant business. This high-autonomy role requires end-to-end ownership from strategy and channel mix to execution and lead conversion, adapting global strategies to local market realities.
Responsibilities
- Owning end-to-end paid demand generation across markets and B2B products, managing significant budgets across a broad channel mix, experimenting with locally relevant tactics and scaling what works.
- Partnering closely with country Sales and commercial stakeholders to understand local strategy and market dynamics, adapting the demand gen playbook to each market.
- Building a lead generation engine that converts, focusing on lead quality, merchants that go live, and the GOV they generate.
- Partnering with creative on full-funnel campaigns and sharp positioning, from lead generation through to brand awareness, working independently with country teams.
- Driving automation and AI-assisted workflows to improve efficiency and reduce manual effort.
- Supporting new product and feature launches with go-to-market demand generation campaigns.
- Owning reporting and measurement, defining success from spend through to live merchants and GOV, and building strong relationships with Sales, Product and commercial teams to drive business impact.
Requirements
- 5–8 years of experience running high-budget B2B paid campaigns across multiple channels with strength in Meta, TikTok, and Google Search.
- Experience building B2B lead generation pipelines that convert, considering lead quality, merchants that go live, and GOV generated.
- Strong local and commercial instinct, ability to work naturally with Sales, adapt to country strategies, and communicate clearly in English.
- Ability to plan and optimize media investment against business and campaign-level KPIs, including in-house media buying.
- Creativity and a sharp eye for positioning, ability to partner with creatives to craft intelligent campaigns and operate independently.
- Analytical and data-driven approach, defining KPIs, forming hypotheses, designing tests for statistically significant results, and scaling what works.
- Genuine interest in using AI and automation to improve work processes, with concrete examples.
Skills
- Meta
- TikTok
- Google Search
- Programmatic advertising
- Lead generation
- Brand awareness
- Campaign management
- Data analysis
- AI and automation
- Media buying
- Content syndication
- Paid PR
- Retail media
Location
- Global
Work Type
- Full-time
Experience Level
- Mid-level
- Senior-level
Benefits
- Make a visible impact every day
- Learn fast in an entrepreneurial environment
- Build a career, not just a role
- Deliver together in an inclusive culture
About the Company
- Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition.
- Deliveroo is on a mission to transform the way the world thinks about food delivery.
- We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages.
Equal Opportunity
- At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.
- We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.
- If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience.