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About the Role

The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy, and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products, and identifies, evaluates, and recommends marketing opportunities consistent with product line objectives. The PME will also leverage AI tools, automation, and data analytics to improve marketing productivity, accelerate opportunity identification, automate recurring workflows, and enable faster, data-driven business decisions.

Responsibilities

Drive DINs to DWINs to grow NR while maintaining profitability
Leverage AI tools and automation to improve marketing efficiency, including competitive intelligence, cross-reference analysis, opportunity tracking, market/TAM analysis, customer targeting, and recurring business reporting
Identify repetitive or data-intensive marketing workflows and develop AI-enabled or automated solutions that improve speed, scalability, and decision quality
Use data analytics and AI-assisted insights to identify market trends, portfolio gaps, emerging applications, and new growth opportunities
Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
Plan, manage, and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM, and post RTM)
Review competitive landscape and build strategies to address gaps
Interface with customers and TI field sales/applications to support DINs
Follow up weekly and monthly on opportunities, including price escalations, customer visits, sampling activity, and design-in progress
Collaborate and communicate product strategies effectively to cross-functional teams - price, campaigns, internet marketing, launch, sales enablement, etc.

Requirements

Master’s degree in business administration with a bachelor’s in a related engineering discipline
5+ years of relevant experience in product marketing, data analysis, business development, or a related semiconductor role
Demonstrated proficiency and experience using AI tools, data analytics, and/or automation to improve business or engineering workflows
Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
Demonstrated ability to use AI and automation tools to analyze large datasets, automate repetitive workflows, generate market/competitive insights, and improve organizational productivity
Strong verbal and written communication skills
Ability to quickly ramp on new systems, tools, technologies, and processes
Demonstrated strong interpersonal, analytical, and problem-solving skills
Ability to work in teams and collaborate effectively with people in different functions
Ability to take the initiative and drive for results
Strong time management skills that enable on-time project delivery

Skills

Product marketing
Data analysis
Business development
AI tools
Automation
Competitive intelligence
Cross-reference analysis
Opportunity tracking
Market/TAM analysis
Customer targeting
Business reporting
Product positioning
Messaging
Market trends
Portfolio gaps
Emerging applications
Growth opportunities
Interpersonal skills
Analytical skills
Problem-solving skills
Time management

Experience Level

5+ years of relevant experience

Education Level

Master’s degree in business administration
Bachelor’s in a related engineering discipline

Benefits

Competitive pay and benefits designed to help you and your family live your best life
Country-specific benefits

About the Company

Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures, and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics, and communications equipment.
At our core, we have a passion to create a better world by making electronics more affordable through semiconductors.
This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable, and lower power, making it possible for semiconductors to go into electronics everywhere.
Learn more at TI.com

Equal Opportunity

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.
TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin.
However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.