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About the Role
This senior leadership opportunity involves shaping and leading social media strategy and execution for a global domestic appliances brand. Based in a new global in-house studio in Amsterdam, the role is central to the brand's digital transformation, driving social-first strategy, content, and influencer activity worldwide. The position emphasizes integrating Generative AI across strategy, content, and operations.
Responsibilities
- Lead, coach, and inspire social and influencer teams to deliver best-in-class, social-first work.
- Provide line management to senior social and influencer leads, partnering closely with Creative, Strategy, Production, and Performance leadership.
- Build a strong, future-ready social capability within the studio, fostering collaboration, innovation, and excellence.
- Act as the senior social point of contact for client stakeholders, guiding vision and decision-making.
- Drive year-on-year growth against agreed KPIs, managing complex stakeholder relationships effectively.
- Own the global social vision for the brand, enabling local relevance at scale.
- Oversee the development of comprehensive social and influencer strategies, informed by insight, performance data, and AI-powered analytics.
- Provide senior-level social consultancy to client leadership, producing clear strategy frameworks and playbooks.
- Build trusted, long-term client relationships and proactively respond to evolving business needs.
- Contribute to the development of innovative proposals and new opportunities within the account.
- Establish and embed best practices, processes, and ways of working that drive operational efficiency and creative quality.
- Ensure teams maintain deep platform expertise and social-first thinking across all work.
- Direct social and influencer output across global and regional markets.
- Champion measurement, effectiveness, and performance-led optimisation.
- Educate stakeholders on the role of social in building brands and driving measurable outcomes.
- Lead the integration of Generative AI into social and influencer strategy, content creation, and operations.
- Stay at the forefront of social platform innovation, creator trends, and emerging technologies.
- Drive experimentation and innovation at the intersection of human creativity and AI.
- Scale GenAI tools and proprietary technology responsibly across the studio.
Requirements
- 10+ years’ experience in social media marketing with a strong track record of delivering effective, commercially successful strategies.
- Proven experience leading and developing teams within fast-paced, high-performance environments.
- Exceptional ability to influence, negotiate, and manage senior stakeholders across global or large regional organisations.
- Understanding of the influencer landscape, including talent selection, relationship management, contracting, content production, data analysis, and strategy.
- Strong grasp of social platform evolution, emerging trends, and a genuine interest in AI and generative technologies.
- Highly creative, with a sharp instinct for social-native storytelling and effective brand collaborations.
- Solid understanding of the role of paid media in amplifying social and influencer activity.
- Excellent written, verbal, and presentation skills; fluent in English (additional EU languages a plus).
- Experience using performance data and insights to inform strategy, optimisation, and decision-making.
Skills
- Social Media Marketing
- Influencer Marketing
- Generative AI
- Strategic Thinking
- Commercial Acumen
- Team Leadership
- Stakeholder Management
- Platform Expertise
- Content Creation
- Data Analysis
- Paid Social
- Communication
- Creative Strategy
Location
- Amsterdam
Work Type
- Hybrid
Experience Level
- 10+ years
- Senior
About the Company
- Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
- We partner with over 300 clients in 40+ countries.
- Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
- As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work.
- Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
- OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets.
- Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Equal Opportunity
- OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
- All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
- Our recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI-supported screening or decision-making.