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About the Role
Lead integrated social and influencer strategies that combine data, creativity, and cultural insight to drive measurable business impact, primarily across Nestlé brands. Partner with talented specialists to deliver work that sparks conversations and influences real-world outcomes.
Responsibilities
- Lead the strategic direction for integrated social and influencer programmes across key client accounts, ensuring work delivers against both brand and business objectives.
- Build trusted relationships with senior stakeholders, providing strategic counsel and helping clients make confident, insight-led decisions.
- Develop culturally relevant strategies informed by audience behaviour, creator trends, social listening and performance data.
- Partner with creative, activation, social and media teams to create connected campaigns designed for both engagement and effectiveness.
- Define measurement frameworks and evaluate performance against commercial and strategic objectives, identifying opportunities for optimisation and growth.
- Support new business opportunities and organic account growth by developing compelling strategic responses and recommendations.
- Mentor and develop a growing team of strategists, fostering collaboration, high-quality thinking and continuous learning.
Requirements
- Proven experience leading social and influencer strategy for complex, multi-channel campaigns and high-profile brands.
- Strong ability to translate data, insights and cultural trends into clear strategic recommendations and compelling narratives.
- Experience building and managing senior client relationships with confidence, credibility and a collaborative approach.
- Commercial awareness, with experience overseeing programme delivery, budgets, scopes and resourcing.
- Deep understanding of social platforms, creator ecosystems and the role of paid, owned and earned media within integrated campaigns.
- A people-focused leadership style, with experience coaching, mentoring and developing others to achieve their potential.
- Curiosity, creativity and strategic thinking, combined with a passion for culture, innovation and measurable impact.
Skills
- Social media strategy
- Influencer marketing strategy
- Data analysis
- Creative strategy
- Cultural insight
- Client relationship management
- Strategic planning
- Performance measurement
- Team leadership
- Mentoring
- Coaching
Location
- UK
Work Type
- Office-based (4 days per week)
Experience Level
- Director level
Benefits
- Pension
- Life Assurance
- Private Medical cover
- Reflection Days
- Shared Parental Leave
- Access to Publicis Career Page
- Employee Action Groups (EAGs)
About the Company
- Influential UK is the next evolution in creator-led growth, connecting Publicis Groupe’s global scale with Influential’s proprietary AI and conversion technology.
- We deliver truly connected influencer and media strategies, and creator-led campaigns that influence real-world outcomes.
- Our team exists within one of the world’s largest agency networks, combining agility, teamwork, and entrepreneurial spirit with the backing, reach and capabilities of a global powerhouse.
- We are looking for people obsessed with the intersection of social and creator culture, who bring a unique perspective and point of view, to help us create award-winning work for the world’s most iconic brands like Mars, Coty, Disney, and Sky.
- We are hiring a Social & Influencer Strategy Director to shape how brands connect with culture, communities and consumers.
Equal Opportunity
- Publicis Media is proud to be an equal opportunities employer.
- We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
- We are committed to providing a fair, accessible, and inclusive recruitment process.
- If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you.
- Sharing this information will never impact your application.
- Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.