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About the Role
PepsiCo Foods US (PFUS) is seeking a Manager to join the Media Strategy, Planning & Investment team. This role will help shape how brands appear across all media touchpoints, maximizing media investment and scaling innovative platforms. You will collaborate with brand teams, media agencies, and cross-functional partners to create integrated media plans that reach consumers, create impact, and achieve business objectives. The ideal candidate combines strategic vision with executional rigor and thrives in a fast-paced environment.
Responsibilities
- Support brand media strategy by translating business and brand goals into media strategies that deliver reach, resonance, and ROI.
- Lead tactical campaign planning and execution for brand launches, tentpoles, and annual campaigns from strategy through optimization and learnings.
- Facilitate media partnerships by evaluating, shaping, and negotiating custom content programs and media partnerships.
- Maximize investment by stewarding media dollars to drive effectiveness, efficiency, and breakthrough outcomes.
- Ensure media strategy is integrated early in the creative development process in concert with brand and cross-functional teams.
- Analyze media performance to extract insights and apply learnings to future planning.
Requirements
- Bachelor’s degree required, advanced degree a plus.
- 6+ years of media experience.
- Experience managing external agencies is ideal.
- CPG experience strongly preferred.
- Strong organizational and project management skills.
- Proven track record of navigating, influencing, and delivering results in a highly complex organization.
- Passion for driving change and challenging the status quo.
- Demonstrated ability to build strong, collaborative relationships with both internal and external stakeholders.
- Willingness to travel up to 10%.
Skills
- Media Strategy
- Media Planning
- Media Investment
- Campaign Execution
- Media Partnerships
- Cross-functional Collaboration
- Performance Analysis
- Organizational Skills
- Project Management
- Relationship Building
Location
- US
Work Type
- Full-time
Experience Level
- 6+ years
Education Level
- Bachelor's degree
Salary/Compensations
- $110,700 - $185,250
- Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
Benefits
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
About the Company
- PepsiCo Foods US (PFUS) is on the front lines of consumer connection, and media is one of our most powerful growth levers.
- PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age.
Equal Opportunity
- Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
- All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
- If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
- Please view our Pay Transparency Statement.