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About the Role
The CRM Intern assists with marketing initiatives aimed at driving subscriber engagement and retention. You will learn to leverage marketing technology, marketing channels, and customer data to support lifecycle marketing campaigns and customer-centric journeys. This internship is embedded within the Engagement & Retention Marketing team and provides cross-functional exposure to teams across the organization.
Responsibilities
- Assist with marketing tactics and strategies for engaging and retaining subscribers.
- Support the creation, production, and delivery of marketing materials by collaborating with internal departments, drafting creative briefs, and tracking internal approvals.
- Gain hands-on experience in CRM tools to help build multi-channel subscriber journeys and experiments.
- Collect, analyze and share insights regarding campaign performance in an organized and clear manner.
- Communicate effectively in team and cross-functional meetings.
- Test, QA and validate consumer-facing assets required for the expanding CRM programs and GTM initiatives.
- Run competitor analysis on subscriber journey best practices, and growing technologies in the customer engagement space.
- Develop and share new, original ideas to support creativity and innovation within the team.
- Exercise a thorough knowledge of Dow Jones brands and the news media industry.
Requirements
- Currently pursuing an undergraduate or graduate degree in Marketing, Communications, Business, or a related field.
- Highly organized and detail-oriented, with proven time management skills.
- Demonstrated ability to balance multiple projects with competing deadlines and levels of priority.
- Ability to derive insights from campaign reports, and make data-informed decisions.
- Ability to recognize problems before they arise, and proactively develop and recommend solutions.
- Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving, and presentation skills are required.
- Familiarity with or strong interest in multi-channel CRM tools (e.g., Braze) and marketing automation.
- Enrollment in a 4-year undergraduate degree program
- Graduating in Dec 2027 – July 2029 (U.S.)
- Does not require sponsorship for employment visa status (now or in the future) in the country where applying.
Skills
- Marketing technology
- Marketing channels
- Customer data
- Lifecycle marketing campaigns
- Customer-centric journeys
- CRM tools
- Multi-channel subscriber journeys
- Campaign performance analysis
- Competitor analysis
- Customer engagement technologies
- Creativity
- Innovation
- Dow Jones brands
- News media industry
- Marketing automation
Location
- New York City, NY
Work Type
- Full-time
- In-office
Experience Level
- Internship
Education Level
- Undergraduate degree
- Graduate degree
Salary/Compensations
- $28.00 - $28.00
Benefits
- Comprehensive and competitive benefits package covering health, retirement, wellbeing, and more
- Optional benefits to meet the diverse needs of our employees
About the Company
- Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events.
- Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.
- It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires.
- Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.
- EEO/Disabled/Vets